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Volkswagen Launches 'Das Auto' Campaign

Posted by AskPatty - Automotive Advice for Women at May 15th, 2008 9:57pm

Volkswagen of America has launched a new advertising campaign called "Das Auto," which, for non-German-speakers, means "the car." The campaign, which launched last week and was playing practically nonstop over the weekend, introduces the world to the company's new spokesvehicle Max, an iconic, quirky, talking 1964 black Beetle. In each spot, Max has candid conversations with notable figures ...


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