Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision. ... Read More!
Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!
Here are some facts of the purchasing power of women: ... Read More!
It’s all about the ladies in Michigan. That’s because Meade Lexus has teamed up with AskPatty.com to address the needs of women consumers. Now part of the Certified Female Friendly Dealers, Meade Lexus has ensured that all their team members have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women’s expectations. ... Read More!
Go the Extra Mile and Ensure Loyalty with Women Customers ... Read More!
Terminology like soothing, feelings, compassion, empathy, unity and family may not be typical words used in a car dealership, especially the service area. Yet according to three women who are service directors in dealerships around the country, these words describe both their management styles and approach to customer service. ... Read More!
Winners were chosen through a scoring system led by internet nominations, which came from your reader base! ... Read More!
Great tips on how to increase customer loyalty by better meeting the needs of female shoppers. Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service. ... Read More!
June – Advanced Online Thinking for Dealership Leaders: Mastering Social Media, speaker: Jared Hamilton, DrivingSales.com July – Win/Win Sales and Negotiation, speaker: Gil Weiss, Gil Weiss & Associates August – Hours per RO versus Hours Sold: Which Yields the Greatest Profit?, speaker: Robert Atwood, NADA Academy Instructor September – Understanding Frozen Capital Through Your DMS Summary, ...
Radio interview with Car Show on Sirius Radio ... Read More!