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COVID-19 Update: We're Still Here for You

Posted by AskPatty - Automotive Advice for Women at Mar 26th, 2020 4:00am

COVID-19 Update: We're Still Here for You We understand that this is a challenging time for the entire auto industry, and we've spoken to many of you who are facing layoffs, closures, and uncertain futures.  AskPatty.com's staff have committed to working remotely during this period,many of our Certified Female Friendly locations are OPEN, and we are here to support them and the consumers in our audience. We encourage all our CFF locations who have made the ...


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Happy Womens History Month! Celebrating 100 Years of Women's Suffrage

Posted by AskPatty - Automotive Advice for Women at Mar 3rd, 2020 12:00am

Happy Womens History Month!  Celebrating 100 Years of Women's Suffrage Join us as we celebrate Women's History Month in a big way! This year is a major year for Women's History - 2020 marks the Centennial anniversary of Women's Suffrage.  It's an election year - which is not too surprising, 100 is divisible by 4 - so as you prepare to get out the vote, remember the wonderful women who paved the path for the "fairer sex" to the ballot box. Today we're looking at one of ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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Remarkable Results Radio - Jody DeVere – Biases In The Automotive Industry Toward Women

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women 09/03/2018 Listen Here Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive ...


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Meineke - Industry Spotlight: Q&A With Jody DeVere of AskPatty

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016   This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market.  As the CEO of AskPatty.com,  she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Customer Testimonials

Posted by AskPatty - Automotive Advice for Women at Feb 1st, 2019 4:00am

“In a male dominated industry I can’t express enough the importance of Ask Patty. Our entire sales and service staff thoroughly enjoyed the training. Since joining the Ask Patty Program our used car sales have increased 28 percent and new cars have increased 9 percent. Our overall market share has increased significantly. From Marketing, training, support, and social marketing, this company is top notch!” Julie ...


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