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Jody DeVere Writes Featured Article for iMedia

Posted by AskPatty - Automotive Advice for Women at Feb 5th, 2007 3:09pm

Reaching the Underserved Female Majority's president urges marketers to rethink their strategies for reaching the powerful female auto consumer market, and offers tips to gain their trust and, in turn, their business. The advent of the internet has enabled women to find the resources and information they need to take charge of their own finances and buying decisions, and give voice to their ...

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