Most of us are looking to save a few bucks these days and when it comes to your car, cheaper isn't always better. http://www.kold.com/Global/story.asp?S=12294997
"The auto industry today is in trouble, and automakers are struggling so hard," says Jody DeVere, president and CEO of Ask Patty, a site staffed by women car experts who advise other women on car purchases and service.http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100521/women-auto-industry-100521/20100521?s_name=Autos
Prom season is upon us! The 17-year-old son of one our staffers will be attending his first prom this weekend, and because he is a new driver, his mom is a little worried about his driving safety on prom night. Prom is a big night for teenagers, filled with glitter, glitz, and high expectations. For parents, though, it can be a long evening fraught with nail-biting and worry that won't end until their teen returns home safely. And ...
The fact is, the auto industry is primarily owned and operated by men, and they have a hard time marketing to women. When asked, 74 percent of women say they feel misunderstood by car marketers. http://www.autoguide.com/auto-news/2010/05/car-salesmen-are-from-mars-women-are-from-venus.html
Recently AskPatty.com expanded into Canada and so, as the Director of Business Development for AskPatty.com, I have been interacting with many of the businesses in that country. Having worked in Canada for many years, I am very familiar with the Canadians and with the Country. However, given the social and economic changes that women have experienced in the United States over the past decade, I thought it would be ...
How are you reaching women, the vast majority of car, tire and service customers? http://newsletter.dealer.com/e_article001720424.cfm?x=b11,0,w
April 1, 2010AskPatty.com Has Partnered with the Long Island Press to Provide Content for the Newly Launched "CARS" SectionAskPatty begins sharing expert advice for the Long Island PressWatch for ongoing contributions to LongIslandPress.com/cars April 4, 2010Certified Female Friendly Judy Curry at FoxBusinessNews.com: "A Woman Who Means Business"Judy Curry describes herself as "a soccer mom with two kids, a business degree and a ...
Checkered Flag Auto Group in Virginia says women customers at their Virginia dealership have increased by 15%. This, along with being the only Certified Female Friendly Dealership in Hampton Roads, http://www.fastcompany.com/1620507/checkered-flag-in-virginia-offers-certified-female-friendly-consultants?#