It really is a shame that we women still dread a visit to the mechanic or a shopping trip to a dealer…just because we’re women! ... Read More!
Howard Fleischmann from Community Tire & Auto Repair talks with Tess from GMAZ about local Valley resources that help consumers find auto repair shops that they can trust. From AskPatty.com to NARPRO to the BBB each offers a type of service designed to engender trust. ... Read More!
Men and women split purchasing responsibilities right down the middle and according to Jody Devere, CEO and founder of AskPatty.com, women influence 85 percent of all buying decisions. The statistics appeared in a Q&A interview available at Search Auto Parts. ... Read More!
Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision. ... Read More!
Wouldn’t be cool if women had a place to go for automotive advice? Wouldn’t it be nice if you could call up a girlfriend and say, Patty, my carburetor is acting up again. What should I do about it? Or, Patty, I sort of forgot that my car needs new oil. I think the last time I changed it was 15 or 20 thousand miles ago. Should I just trade it in now and start over, or is there something I ...
Congratulations to 2010 Better Business Bureau Integrity Award Recipients - Victory Auto Service ... Read More!
Judy Curry was nearly speechless when she received the news that her shop has been named the 2010 Motor Age Top Shop. ... Read More!
You can help by dropping off a new, unwrapped toy, game or gift card for a girl or boy, from infants to teens, at any Gatto’s location. Need more info? Visit brevardcares.org or call Brevard C.A.R.E.S. at 321-752-4650. ... Read More!
When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...
No Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...