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Women Have Radar for Brand Disconnection

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

reprinted from Learned on Woman I noticed, with great interest, a brief article on the Saturn brand's "second coming," in yesterday's (11.5.06) New York Times. Early on in the 1990s, Saturn had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking pink. The tagline back then was "A Different ...


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Ask Patty Supports the Motorsports: Living Life in Motion

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 4:06am

During her recent trip to SEMA in Vegas, Jody DeVere, President of AskPatty.com, Inc. met with the committee of the Motorsports: Life in Motion program to strengthen Ask Patty's support of the United Spinal Association. Jody joined the committee due to her passion for motorsports and in support of her son who suffered a spinal cord injury due to a car accident in 2005. Devera Lynn Director of Marketing and ...


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Flood Damaged Vehicle Tips and Advice - Lauren Fix the Car Coach®

Posted by AskPatty - Automotive Advice for Women at Nov 8th, 2006 2:10pm

Ask Patty Womanar Podcast Launching today November 8th, 2006 at 3:00 PM EST Duration 30 minutes. Flood Damaged Vehicle Tips and Advice Lauren Fix, the Car Coach®, will offer helpful tips on how to work with insurance companies, where to look for a replacement car and how to avoid buying a previously flooded or damaged vehicle. Lauren Fix, the Car Coach®, is a nationally recognized automotive expert in car care, ...


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San Fransisco Honda Dealers Blog on Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 7th, 2006 6:36pm

Are men and woman different when they buy cars?   I found some really interesting points about women car buyers on a great site called AskPatty.com. Ask Patty is a site designed to help women get automotive information. From the site: Are a women auto buyers really different from male auto buyers? That is a resounding Yes. Here are some facts on women car buyers versus men: Women spend approximately 17 ...


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Lip-Sticking Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 7th, 2006 12:18am

Ask Patty Wants You... Ask Patty, that incredible "Female-friendly" car site with the kind of automotive advice for women that we want - wants YOU to tell your car story. You might just win something. It can be a funny story, an angry story, an educational story - or a human interest story. Fact is, Ask Patty is giving away 25 CarMD tools. Check it out. Plus, she'll feature your story on the blog - this ...


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MaddoxSmye Announces Partnership with Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 7th, 2006 12:03am

At Maddox Smye, we don’t believe that one company can offer you comprehensive branding, marketing, and sales training to the women’s market. (If you meet somebody who claims that they can, smile politely, and show them the door.) That’s why we’ve forged partnerships with experts in these areas. Together, we can do a turnkey program, from strategy to closing the sale. We are proud ...


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Ask Patty and Dorian Ford Featured in The Macomb Daily

Posted by AskPatty - Automotive Advice for Women at Nov 6th, 2006 9:20pm

Women’s Web Site Takes Mystery Out of Car Buying By Andrea Nobile-Westfall Macomb Daily Staff Writer Web sites created to empower women on consumer issues have certainly been part of the Internet landscape for years (think ivillage.com or bejane.com), so it’s surprising that possibly one of the first sites solely dedicated to automotive advice for the female crowd just launched last summer. After ...


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Mamacita Online Blogs about Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 6th, 2006 9:11pm

About ten years ago, when I was married, my husband and I moved to a new state. There were a few delays in getting into our house. Our real estate lady found us a temporary host, an aging widower. For the next six weeks, I hoisted my pregnant carcus up and down a flight of shakey stairs leading to three rooms atop a garage. Our landlord, who managed to command a rather princely rent, viewed us a sort of a ...


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SEMA Ladies Step It Up!

Posted by AskPatty - Automotive Advice for Women at Nov 5th, 2006 2:26pm

Your faithful Ask Patty gals spent a few days at the Specialty Equipment Market Association (SEMA) conference this past week in Las Vegas. Instead of what we did staying in Vegas, we decided to share it with all of you motor mavens! SEMA brings together all of the companies and individuals involved in the automotive industry, including aftermarket products and original equipment manufacturers. We were busy ladies with the ...


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Women: The 80% Minority

Posted by AskPatty - Automotive Advice for Women at Nov 5th, 2006 2:21pm

We all know women purchase a large chunk of the new and used cars and trucks out there, but it’s nice to see someone else is listening! On Thursday, November 2nd, Ask Patty President Jody DeVere was interviewed live on National Public Radio’s “Talk of the Nation” show. Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power ...


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