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General Motors uses "Take your Child to Work Day" to Research Vehicle Useability

Posted by AskPatty - Automotive Advice for Women at May 12th, 2014 7:22pm

As part of an effort to continually improve the way customers interact with vehicles, the Human Factors group conducts about 100 studies globally each year, including some with younger subjects who come to check out Mom and Dad’s workplace. “Working with children on Take Your Child to Work Day is an excellent way for us to expand our pool of feedback,” said Don Shreves, GM Human Factors engineering group manager. ...


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Using Mobile Devices to Research Automotive Purchases

Posted by AskPatty - Automotive Advice for Women at Oct 8th, 2013 11:53am

In an automotive-focused study of “connected” consumers performed last year, the J.D. Power and Associates 2012 New Autoshopper Study showed that 79 percent of new-vehicle buyers used the internet to research their vehicle purchase, and one in five new-vehicle buyers use the internet via tablets and smartphones as part of their automotive shopping process.“Access to new-vehicle information through the internet and ...


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Toyota Announces $5 Million Grant To National Park Support Organizations

Posted by AskPatty - Automotive Advice for Women at Jul 1st, 2008 2:36pm

We've run several articles lately about the many contributions that Toyota has made to environmental concerns. Well, here's another: Toyota has promised to make a $5 million contribution to support five National Parks as well as a National Park Foundation that works to enhance environmental leadership and educational programs at parks around the country. Toyota also will donate 23 vehicles to the National Parks. ...


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Top Tips to Get Road Ready for Summer's Family Road Trips

Posted by AskPatty - Automotive Advice for Women at Jun 6th, 2008 7:00pm

Memorial day has come and gone so that means it's officially opening weekend for summer travel. So, do you want to cruise the Florida Coast, meander the mountains of North Carolina, or check out the culture in cowboy land? Families planning their next road trip should look no further than getroadready.com. The all-inclusive online resource from Prestone Products, featuring content licensed from Rand McNally, includes ...


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Top Tips to Get Road Ready for Summer's Family Road Trips

Posted by AskPatty - Automotive Advice for Women at May 24th, 2008 5:00am

Memorial Day is here, and that means it's officially opening weekend for summer travel. So, do you want to cruise the Florida Coast, meander the mountains of North Carolina, or check out the culture in cowboy land? Families planning their next road trip should look no further than getroadready.com. The all-inclusive online resource from Prestone Products, featuring content licensed from Rand McNally, includes handy ...


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Ask Patty President Featured on GM Fastlane Blog

Posted by AskPatty - Automotive Advice for Women at Dec 13th, 2006 8:11pm

Who at GM has the Spirit of Leadership? Jody DeVere By Jody DeVere Guest blogger President, WAAI, AskPatty.com At GM's Saturn group, someone who possesses the true spirit of leadership is Jill Lajdziak, a woman who has taken on the tough times at GM and pushed her division and company ahead in the process. Jill Lajdziak The Women’s Automotive Association International will honor Jill ...


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Who at GM has the Spirit of Leadership?

Posted by AskPatty - Automotive Advice for Women at Dec 13th, 2006 6:16am

Who at GM has the Spirit of Leadership? Jody DeVere By Jody DeVere President, WAAI, AskPatty.com At GM's Saturn group, someone who possesses the true spirit of leadership is Jill Lajdziak, a woman who has taken on the tough times at GM and pushed her division and company ahead in the process. Jill Lajdziak The Women’s Automotive Association International will honor Jill Lajdziak with a ...


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Ask Patty Gift Garage: Week Three

Posted by AskPatty - Automotive Advice for Women at Nov 30th, 2006 5:16pm

We took a breather for the L.A. Auto Show this week so the Gift Garage is moved officially to Thursday. Now every week on Thursday you can come to Ask Patty and learn all about the coolest auto gifts for gals. Make sure to mark your calendars!     Speaking of calendars, the Lyn St. James Foundation has a calendar on sale for this year and it’s super cute! The Mission of the Lyn ...


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Ask Patty on Blog Case Study

Posted by AskPatty - Automotive Advice for Women at Oct 9th, 2006 4:53pm

Ask Patty Case Study: Automotive Advice for Women Some companies take to blogging naturally. There's just something in the way they do business that meshes with the basic nature of blogosphere. AskPatty.com is just such a company. After visiting their site and writing about it on Brandstorming, I had the opportunity to communicate with the president of AskPatty.com, Jody DeVere. Jody is presenting at ...


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10 Automotive Lessons My Dad Never Taught Me

Posted by AskPatty - Automotive Advice for Women at Oct 2nd, 2006 5:52pm

by Kim Walker, Owner of Peak Automotive As many young girls did, I grew up trusting my father to take care of all of the automotive issues for our family. As a responsible adult now I sometimes reminisce on the automotive lessons I learned from my dad – or those I didn’t actually learn. My dad subscribed to the less-than-proactive belief of “fix it when it breaks.” Needless to say, that is not the ...


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