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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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Remarkable Results Radio - Jody DeVere – Biases In The Automotive Industry Toward Women

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women 09/03/2018 Listen Here Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive ...


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Meineke - Industry Spotlight: Q&A With Jody DeVere of AskPatty

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016   This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market.  As the CEO of AskPatty.com,  she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Women Making History - Celebrating Women's History Month Part 6

Posted by AskPatty - Automotive Advice for Women at Mar 21st, 2019 4:00am

Women Making History - Celebrating Women's History Month Part 6 IQ tests are not the true predictor of intelligence we once thought they were, but it certainly takes something special to earn the two highest.  Do you know your IQ?  How much stock do you put into IQ testing? We’re celebrating Women Making History all month long.  #WomensHistoryMonth


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Women Making History - Celebrating Women's History Month Part 5

Posted by AskPatty - Automotive Advice for Women at Mar 19th, 2019 4:00am

Women Making History - Celebrating Women's History Month Part 5 More than half of all college degrees today are awarded to women.  Any of you set to graduate this year?  Congrats! We’re celebrating Women Making History all month long.  #WomensHistoryMonth


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Women Making History - Celebrating Women's History Month Part 4

Posted by AskPatty - Automotive Advice for Women at Mar 14th, 2019 4:00am

Women Making History - Celebrating Women's History Month Part 4 Almost 15% of our military is female – a huge increase in half a century or so. Our gratitude and respect goes out to all who serve - women and men.  Do you know a woman who served?  Give her a shout out here! We’re celebrating Women Making History all month long.  #WomensHistoryMonth


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