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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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How good are your results when it comes to marketing to women? CBTNews

Posted by AskPatty - Automotive Advice for Women at Jan 25th, 2016 9:34am

How good are your results when it comes to marketing to women? CBTNews How good are your results when it comes to marketing to women? CBTNews ... Read More!


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CBTNews - Jody Devere on how to recruit female employees to your service drive

Posted by AskPatty - Automotive Advice for Women at Nov 13th, 2015 2:20pm

CBTNews - Jody Devere on how to recruit female employees to your service drive ... Read More!


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