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Ask Patty Makes Car Shopping Easy with American Express

Posted by AskPatty - Automotive Advice for Women at May 2nd, 2011 8:10pm

New-car shopping should be as fun and exciting as trying on a pair of the latest designer shoes—whether you’re buying a comfortable and affordable Chevrolet Cruze or putting a deposit down on a sporty, high-performance Porsche Panamera. You shouldn’t have to worry about high-pressured salesmen and grueling negotiations. And now you don’t have to. Not anymore. The American Express Auto Purchasing Program ...


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Jody DeVere Featured in Collision and Repair ABRN Magazine on Tips to attract, retain female customers during NACE 2010 in Vegas

Posted by AskPatty - Automotive Advice for Women at Oct 13th, 2010 9:01pm

Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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AskPatty Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’

Posted by AskPatty - Automotive Advice for Women at Nov 25th, 2007 5:12am

Saturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...


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Community Thought Blog Talks About Ask Patty

Posted by AskPatty - Automotive Advice for Women at Apr 23rd, 2007 3:47pm

Published April 23rd, 2007 by admin The Second Life Virutal worlds are taking on a life of their own with the huge success of Second life. Second life is a virtual world community where the residents own and make their own world. This has started to catch the eye of many marketers out there as they look for new ways to capture the eye of the internet surfer. One of the companies who has created a great SLurl ...


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Auto Extra Features Ask Patty Articles

Posted by AskPatty - Automotive Advice for Women at Feb 26th, 2007 5:38pm

Have a Great Car Buying Experience: 8 Great Tips for Women Car Buyers     According to industry statistics, women buy more than half of all cars, and influence more than 85 percent of all vehicle purchases. As a woman, you already know that many of the household purchase decisions are in your hands, either by deciding or helping a loved one to decide. Despite this, typically, ...


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Ask Patty Pressroom Week of 7/31

Posted by AskPatty - Automotive Advice for Women at Jan 1st, 2007 12:00pm

Happy Tail Travels: Make Sure Auto Safety is a Priority When Traveling with Your Pet By Breanne Boyle on TangoDiva You've probably seen a lot of the products offered to restrain your pet in your car, but which is best for you? What types protect well and for that matter, why do I need to use them (especially if you don't have a hyperactive herding dog)? Just like a child, your beloved family pet needs to be ...


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SEMA Webinar with Jody DeVere from Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2006 12:40am

SEMA eNews, Vol. 9, No. 44 – November 9, 2006 NEXT SEMA WEBINAR: TIPS AND SECRETS TO SUCCESSFULLY MARKET TO WOMEN CONSUMERS From truck accessories to hot rod parts and even restyling products, women are purchasing a greater number of automotive specialty equipment products. Manufacturers, WDs, retailers and other SEMA members are invited to discover how simple changes in print advertising, distribution ...


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