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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am

What Can Auto Businesses Do to Communicate More Effectively with Women?  Step One: Get Certified! For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...


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Independent Motors featured AskPatty in an article Women and Cars Knowledge is Power

Posted by AskPatty - Automotive Advice for Women at Jan 25th, 2016 9:25am

Independent Motors featured #AskPatty in an article: Women and Cars: Knowledge is Power. ... Read More!


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The A.D.D. Entrepreneur - How to Harness Your Superpowers to Create a Kickass Company

Posted by AskPatty - Automotive Advice for Women at May 12th, 2015 1:39pm

Special and warm thanks to Matt Curry Author of The A.D.D. Entrepreneur - How to Harness Your Superpowers to Create a Kickass Company for the mention of AskPatty.com and the Certified Female Friendly program as part of your success in this great new book! ... Read More!


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AskPatty.com Automotive Advice for Women Launches All-New Website

Posted by AskPatty - Automotive Advice for Women at Aug 15th, 2012 11:45am

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Visitors to AskPatty.com's new enhanced website will now be able to easily navigate through their sizeable archive of automotive advice articles, listen to the monthly Automotive Advice for Women radio show, and get ...


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Driven by the . . . Power of Pink - Tom Bush - jacksonville.com

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2011 1:00am

Tom Bush is also the state of Florida’s only certified Ask Patty dealership, and their support of the Think Pink initiative emphasizes the company’s focus on the woman consumer. ... Read More!


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Jody DeVere Featured in Collision and Repair ABRN Magazine on Tips to attract, retain female customers during NACE 2010 in Vegas

Posted by AskPatty - Automotive Advice for Women at Oct 13th, 2010 9:01pm

Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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Women's Influence in the Marketplace

Posted by AskPatty - Automotive Advice for Women at May 26th, 2010 4:59pm

Women Have the Buying Power, So Who's Selling to Them? ... Read More!


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SEMA Show 2008 Highlights from AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Nov 13th, 2008 12:25am

Last week, I spent time at the SEMA Show. Founded in 1963, the Specialty Equipment Market Association is a lobbying group and professional organization made-up of some 7,000 companies worldwide, which manufacture performance and appearance products for a near-$40 billion automotive aftermarket: consumers wanting to personalize their cars and trucks.Their annual exhibition in Las Vegas draws about 100,000 participants from around the ...


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AskPatty in the News, October 16-31, 2008

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2008 8:23pm

October 29, 2008AskPatty's Female Friendly Dealer Cheri Fleming of Valencia Acura in the New York Times: Deals Are Plentiful (but Bring Good Credit)Car dealerships have been lonely places this fall, with many customers driven away by the economic tsunami of 2008. Sales have plummeted, and no one knows when these customers will be back."Because of all the uncertainty, consumers are understandably reluctant about plunging into a ...


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