FCC Collision opened the doors for business in 1975 in Mountain View, CA. FCC later opened a second shop in Milpitas, CA. FCC has found that over half of their customers are females. ... Read More!
FCC Collision opened the doors for business in 1975 in Mountain View, CA. FCC later opened a second shop in Milpitas, CA. FCC has found that over half of their customers are females. Therefore, FCC strives to be properly trained to be aware of what their female customers were looking for in a collision business. FCC is an AskPatty female friendly certified repair shop, which helps achieve their goal of ...
Men and women split purchasing responsibilities right down the middle and according to Jody Devere, CEO and founder of AskPatty.com, women influence 85 percent of all buying decisions. The statistics appeared in a Q&A interview available at Search Auto Parts. ... Read More!
Unless you have the "cash on hand" to purchase a new vehicle outright, you will probably be like most of us and make payments each month to your lender.
There is a difference in the kinds of fuel you put in your car. We'll break down the options, including a new fuel filter. People trying to save a buck will let their gas tank run down to nearly empty. There is a reason why this isn't a good idea and could cost you more in the long run. Howard Fleischmann, Community Tire and Auto Repair ... Read More!
The monthly podcasts on AskPatty.com feature women who have achieved an exceptional level of success in an auto related occupation or industry. Dubbed “Womanars,” the podcasts – 10 to 15 minutes in length – can be described as both educational and inspirational. ... Read More!
Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!
Women who express an interest in cars – as drivers and consumers – are often belittled or patronized in public spaces. Thus many women who participate on interactive automotive websites do so as observers rather than contributors. As one of the respondents to my study remarked, “a lot of females don’t speak out as much nor do they post as much because there’s always a fear of being made fun of.” ...
When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...
Hi, I've password protected, but you knew my password. ;) Alan