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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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Welcome to the page

Posted by AskPatty - Automotive Advice for Women at Aug 27th, 2010 11:18am

Hi, I've password protected, but you knew my password.  ;) Alan


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AskPatty.com, Inc. featured on Collision Hub

Posted by AskPatty - Automotive Advice for Women at Jul 27th, 2010 6:25pm

Go the Extra Mile and Ensure Loyalty with Women Customers ... Read More!


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AskPatty.com NADA University Webinar Featured in Dealer Magazine

Posted by AskPatty - Automotive Advice for Women at Jun 30th, 2010 4:00pm

Effective Communication with Women Customers, June ... Read More!


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CEO Jody Devere is donating $500 towards the Jon Lancaster Toyota MS Ride

Posted by AskPatty - Automotive Advice for Women at Jun 14th, 2010 5:24pm

Jon Lancaster Toyota is hosting a fundraiser for The Best Dam Bike Ride through the Wisconsin MS Chapter. Our Event is July 21, 2010 from 4:00PM to 7:00PM.This fundraiser is open to anyone who likes to ride cycles. Please tell your friends! ... Read More!


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Lone Star Chevrolet on a Mission to Cater to Women Car Buyers

Posted by AskPatty - Automotive Advice for Women at Jun 9th, 2010 6:13pm

“If Lone Star Chevy can satisfy its female customers -- whose standards of excellence are extremely high -- Lone Star will naturally be satisfying all its customers.” ... Read More!


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Lone Star Chevy's Female Friendly Dealership

Posted by AskPatty - Automotive Advice for Women at Jun 2nd, 2010 4:42pm

Social Media draws women to Female-Friendly Dealership in Houston, TX ... Read More!


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Buying cheap oil could damage your car

Posted by AskPatty - Automotive Advice for Women at May 25th, 2010 6:37pm

Most of us are looking to save a few bucks these days and when it comes to your car, cheaper isn't always better.   http://www.kold.com/Global/story.asp?S=12294997


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Gipson's Tire reaches out to women

Posted by AskPatty - Automotive Advice for Women at May 14th, 2010 7:52pm

AskPatty.com is a female-friendly Web site and service that helps businesses understand the needs of their female clientele. Gipson's Tire has recently begun training its crew using AskPatty.com methods to try to better serve women who come into either the Millbrook or Prattville locations for help with tires or with one of their other services. According to Hootie Gipson, one of the tire shop's co-managers, most of the ...


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The Female Canadian Consumer Insight and AskPatty.Com

Posted by AskPatty - Automotive Advice for Women at May 2nd, 2010 4:00am

Recently AskPatty.com expanded into Canada and so, as the Director of Business Development for AskPatty.com, I have been interacting with many of the businesses in that country.  Having worked in Canada for many years, I am very familiar with the Canadians and with the Country. However, given the social and economic changes that women have experienced in the United States over the past decade, I thought it would be ...


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