When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...
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Go the Extra Mile and Ensure Loyalty with Women Customers ... Read More!
Effective Communication with Women Customers, June ... Read More!
Jon Lancaster Toyota is hosting a fundraiser for The Best Dam Bike Ride through the Wisconsin MS Chapter. Our Event is July 21, 2010 from 4:00PM to 7:00PM.This fundraiser is open to anyone who likes to ride cycles. Please tell your friends! ... Read More!
“If Lone Star Chevy can satisfy its female customers -- whose standards of excellence are extremely high -- Lone Star will naturally be satisfying all its customers.” ... Read More!
Social Media draws women to Female-Friendly Dealership in Houston, TX ... Read More!
Most of us are looking to save a few bucks these days and when it comes to your car, cheaper isn't always better. http://www.kold.com/Global/story.asp?S=12294997
AskPatty.com is a female-friendly Web site and service that helps businesses understand the needs of their female clientele. Gipson's Tire has recently begun training its crew using AskPatty.com methods to try to better serve women who come into either the Millbrook or Prattville locations for help with tires or with one of their other services. According to Hootie Gipson, one of the tire shop's co-managers, most of the ...
Recently AskPatty.com expanded into Canada and so, as the Director of Business Development for AskPatty.com, I have been interacting with many of the businesses in that country. Having worked in Canada for many years, I am very familiar with the Canadians and with the Country. However, given the social and economic changes that women have experienced in the United States over the past decade, I thought it would be ...