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CRAIN 100 - Featuring: Jody DeVere CEO | AskPatty.com Inc.

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere CEO | AskPatty.com Inc. | Thousand Oaks, Calif. Women control a majority of the decisions when it comes to vehicle-related purchases, according to a number of surveys, yet they often can feel powerless and intimidated when walking into a car dealership or auto repair shop. AskPatty.com Inc. and its founder, Jody DeVere, have provided an answer to this glaring disconnect — empowering women with ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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CBT Automotive Network: Attract, Hire and Retain Women Employees by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00pm

January 30, 2018 “The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more likely to think the workplace is equitable; women see a workplace that is less fair and offers less support. Men think their companies are doing a pretty good job supporting diversity; ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Your Car's Top 5 New Years Resolutions

Posted by AskPatty - Automotive Advice for Women at Jan 14th, 2020 3:00am

Your Car's Top 5 New Years Resolutions We're nearly two weeks into 2020, how are those New Years Resolutions going?  Hopefully the diet hasn't completely fallen apart yet, but here at AskPatty we always think about vehicle fitness in addition to physical health.  As we head into the new year, don't forget to take great care of your car as well as yourself - here are our top 5 new years resolutions for your vehicle. 1. Don't Put Off Regular ...


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NHTSA Focus on Safety — Cool Tips for a Safe Summer Trip

Posted by AskPatty - Automotive Advice for Women at Jun 21st, 2019 8:00am

NHTSA Focus on Safety — Cool Tips for a Safe Summer Trip Of the many great things about summertime, few match the fun of a family road trip. Before you hook up that new boat or camper, or hit the road with your family or friends in your car, SUV, pickup, or RV, take the time to review these summer travel safety tips. Prevention and planning may take a little time up front, but will spare you from dealing with the consequences of a breakdown—or worse yet, a highway ...


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Women Making History - Celebrating Women's History Month Part 6

Posted by AskPatty - Automotive Advice for Women at Mar 21st, 2019 4:00am

Women Making History - Celebrating Women's History Month Part 6 IQ tests are not the true predictor of intelligence we once thought they were, but it certainly takes something special to earn the two highest.  Do you know your IQ?  How much stock do you put into IQ testing? We’re celebrating Women Making History all month long.  #WomensHistoryMonth


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