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COVID-19 Update: We're Still Here for You

Posted by AskPatty - Automotive Advice for Women at Mar 26th, 2020 4:00am

COVID-19 Update: We're Still Here for You We understand that this is a challenging time for the entire auto industry, and we've spoken to many of you who are facing layoffs, closures, and uncertain futures.  AskPatty.com's staff have committed to working remotely during this period,many of our Certified Female Friendly locations are OPEN, and we are here to support them and the consumers in our audience. We encourage all our CFF locations who have made the ...


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Jody DeVere: Women are a ‘Social Network’

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2020 10:10am

February 25, 2020   Jody DeVere Jody DeVere According to a recent study by Pew Research, women participate more on many social networks, including Facebook and Instagram, than men do.  In addition, women use social media differently than men do. While men tend to use social media to build influence, women look to make connections and learn new things – making the female audience on social media a fertile ...


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Happy Womens History Month! Celebrating 100 Years of Women's Suffrage

Posted by AskPatty - Automotive Advice for Women at Mar 3rd, 2020 12:00am

Happy Womens History Month!  Celebrating 100 Years of Women's Suffrage Join us as we celebrate Women's History Month in a big way! This year is a major year for Women's History - 2020 marks the Centennial anniversary of Women's Suffrage.  It's an election year - which is not too surprising, 100 is divisible by 4 - so as you prepare to get out the vote, remember the wonderful women who paved the path for the "fairer sex" to the ballot box. Today we're looking at one of ...


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CRAIN 100 - Featuring: Jody DeVere CEO | AskPatty.com Inc.

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere CEO | AskPatty.com Inc. | Thousand Oaks, Calif. Women control a majority of the decisions when it comes to vehicle-related purchases, according to a number of surveys, yet they often can feel powerless and intimidated when walking into a car dealership or auto repair shop. AskPatty.com Inc. and its founder, Jody DeVere, have provided an answer to this glaring disconnect — empowering women with ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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CBT Automotive Network: Attract, Hire and Retain Women Employees by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00pm

January 30, 2018 “The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more likely to think the workplace is equitable; women see a workplace that is less fair and offers less support. Men think their companies are doing a pretty good job supporting diversity; ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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