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2019 Ford Ranger - Will it Win with Women?

Posted by AskPatty - Automotive Advice for Women at Feb 5th, 2018 1:00pm

2019 Ford Ranger - Will it Win with Women?     Ford recently revealed the all-new 2019 Ford Ranger for North America during the Detroit Auto Show, bringing midsize truck fans a new choice from America’s truck sales leader – one that’s engineered Built Ford Tough and packed with driver-assist technologies to make driving easier whether on- or off-road. It is well known 45% of all light trucks and SUVs are purchased by women. I am very ...


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Yokohama Tire Corporation Donates Bicycles to Local Boys & Girls Club

Posted by AskPatty - Automotive Advice for Women at Jan 27th, 2017 8:00am

Yokohama Tire Corporation Donates Bicycles to Local Boys & Girls Club  At a recent national sales meeting in Newport Beach, California, Yokohama Tires decided to surprise its attendees with new bikes. Each of the bikes were donated to Orange County Boys and Girls Club. There were 12 bikes total and each one was assembled by Yokohama executives, sales teams and corporate employees. The 20-inch Huffy bikes were part of a team-building exercise that capped the four-day event at the Fairmont Newport ...


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AskPatty.com Congratulates Certified Female Friendly Car Dealerships

Posted by AskPatty - Automotive Advice for Women at Aug 3rd, 2016 10:08am

AskPatty.com has announced that a growing number of car dealerships across the US have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience ...


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The Marketing to Women Conference: 74% of women feel misunderstood by the auto industry

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 3:43pm

Kelley Blue Book, A&E, Yokohama Tire, Motor Oil Matters & Turtle Wax Anchor M2W® Automotive Marketing to Women Panel To Show How Brands That Resonate With Women Win Market Share! ... Read More!


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Yokohama Exec Talks Marketing to Women - Tire Review

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 2:42pm

Yokohama Exec Talks Marketing to Women ... Read More!


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Yokohama exec puts women buyers in perspective

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 2:41pm

Yokohama exec puts women buyers in perspective ... Read More!


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Crain's Tire Business - DeVere, Koplin to speak at M2W

Posted by AskPatty - Automotive Advice for Women at Apr 13th, 2015 9:32am

Pressroom: Crain's Tire Business - DeVere, Koplin to speak at M2W Yokohama, AskPatty, M2W, Tires ... Read More!


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Yokohama Tires Promises the Ultimate Drive

Posted by AskPatty - Automotive Advice for Women at Aug 1st, 2014 11:25am

What is a tire to a driver? Is it the trusty co-pilot? The fraction of a second between a fender and a bender? The buddy who won’t change the radio station on you?  In Yokohama’s new microsite, iamyokohama.com, the company takes a strong visual approach by putting all of the focus on the tire and celebrating the many things a tire is to a driver. Yokohama’s new campaign uses CGI to dramatize the experience ...


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Movie Car Product Placement: General Motors meets Captain America

Posted by AskPatty - Automotive Advice for Women at Apr 10th, 2014 1:00am

Auto buffs and action film fans have been anxiously waiting for the opening of “Captain America: The Winter Soldier,” the highly anticipated action film which stars Scarlett Johansson in the guise of “The Black Widow” behind the wheel of her namesake Corvette Stingray. The film made its debut in U.S. theaters on Friday, April 4, and we've got world premiere video footage at the bottom of this article, and a ...


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Lex Brodie's Tire Company Renews as AskPatty.com Certified Female Friendly Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, Hawaii

Posted by AskPatty - Automotive Advice for Women at Nov 18th, 2013 11:26am

  FOR IMMEDIATE RELEASE Lex Brodie's Tire Company Renews as AskPatty.com Certified Female Friendly® Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, Hawaii Lex Brodie's Tire Company Renews their Commitment to Offer Services Designed with Women in Mind Lex Brodie's Tire Company, a Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, ...


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