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Ask Patty featured at Biz941

Posted by AskPatty - Automotive Advice for Women at Oct 22nd, 2007 7:14pm

A Sarasota company finally recognizes that women drive the car-buying market, says Bob Andelman. Research shows that women influence buying decisions on more than 85 percent of all new car purchases. So why do the dealerships selling the cars treat their biggest market with such disrespect? Sarasota's Peter Martin realized the power of the female buyer his first day on the job at a Ford dealership in Columbus, Ohio, two ...

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