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Growing The 85 Percent Niche -- Women and Women of Color

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:32pm

"What," you may ask, "is the 85% Niche?" And, "What does it have to do with the automotive market?" Well, the answer to that is twofold: The 85% Niche stands for the power that women represent as consumers in the automotive industry. Yes, women influence the purchase decision of up to 85% of all new car and truck sales in this country and buy over 44% of all new vehicles! That's ...


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