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Getting Personal: Car Buying 101 from Those In The Know

Posted by AskPatty - Automotive Advice for Women at Feb 7th, 2014 11:35am

Kristen Hall-Geisler and Jody Devere know a thing or two about cars. Well-known, respected members of the car writing community, both offer education and advice to consumers as well as assistance to repair centers directly. With this in mind, the two ladies recently joined forces to share their opinions in interviews presented in partnership with “Compare The Market,” a UK-based comparison website helping consumers to make ...


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DeVere: Marketing Your Automotive Business to Women in 2014

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 1:35am

When looking at your current marketing, ask yourself this very important question:  “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!


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Auto Shows Catering More To Women, Who Buy More New Cars Video

Posted by AskPatty - Automotive Advice for Women at Jan 21st, 2014 1:02pm

Auto Shows Catering More To Women, Who Buy More New Cars Video ... Read More!


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Automotive Industry Veteran Cherie Watters Joins AskPatty as President of Sales and Marketing

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:36am

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male ...


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5 Tips for Buying That First Car for College

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:30am

Heading off to college is an exciting experience for any student! If you’re thinking about purchasing a new car for your teenager (or helping him or her purchase one) to get to, from and around campus, consider the following financial tips: 1. Know your budget and who is paying. A college student is likely to be on a pretty tight budget, so it’s important to decide before you start shopping how much your child can ...


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Stop Spinning the Wheels of Customer Service—Start Wowing Women!

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:27am

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm going to be honest. I really don't like them. The term “customer service” reduces the customer to a task list, and “customer satisfaction” doesn't go far enough. I don't want customers to be merely “satisfied,” and in the auto industry, you ...


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All Lined Up: Wheel Alignment Service At AskPatty.com, Inc

Posted by AskPatty - Automotive Advice for Women at Apr 30th, 2013 10:36am

When all of your vehicle’s wheels are lined up exactly with each other, your wheels are in alignment. Hitting a road hazard or even just the normal bumps and bounces of everyday driving in Thousand Oaks can cause your car's wheels to be out of alignment. Driving for an extended time in Thousand Oaks when your wheels are out of alignment results in uneven tire wear. This is dangerous … and expensive. Worst ...


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2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2013 1:45am

This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry.   ... Read More!


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Fuel Saving Tip: Alignment For Your Thousand Oaks car

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2013 2:02pm

Imagine you've left Thousand Oaks and you're up in the arctic on a dog sled. Your dog team is pulling straight and true. You can cover a lot of ground fast. Now imagine what would happen if one or two of the dogs wanted to go their own way and were pulling off to the side. That would slow you down. You would have to work harder to keep the sled going where you want it. The dogs are all working as hard as before, but ...


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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