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Straight And True In Thousand Oaks: Wheel Alignment

Posted by AskPatty - Automotive Advice for Women at Nov 4th, 2014 5:37pm

Your browser does not support videoMost Los Angeles folks worry about running out of gas or having a breakdown on the side of the road. That is why we practice preventive maintenance on our vehicles — that and to keep our repair bills down. But one important part of preventive maintenance that may get overlooked by Thousand Oaks auto owners is a periodic alignment inspection. Poor alignment causes tires to wear rapidly, unevenly ...


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MotorCar Marketing PODCAST Effectively Marketing and Selling Cars To Women With Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Oct 6th, 2014 11:26am

MM Podcast Episode 019: Effectively Marketing And Selling Cars To Women With Jody DeVere In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. Podcast: Play in new window | Download | Embed The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and ...


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When to Pull Over: A Cheat Sheet for On-the-Go Car Trouble

Posted by AskPatty - Automotive Advice for Women at Sep 4th, 2014 7:44pm

Brandy Schaffels Featured Story on CitiBank Women & Co -- When to Pull Over: A Cheat Sheet for On-the-Go Car Trouble   ... Read More!


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Line

Posted by AskPatty - Automotive Advice for Women at Aug 21st, 2014 7:34am

Your browser does not support videoHello Thousand Oaks car owners! Let's talk about alignment. One of the most important parts of preventive maintenance for your vehicle is keeping the wheels in alignment. Poor alignment causes your tires to wear unevenly, which can significantly reduce their lifespan. This means you will have to replace them more often, which can be costly in Thousand Oaks. It can even damage your suspension system, ...


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Women Are Not a Moving Target - Auto Dealer Monthly Magazine

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:27pm

If there’s one thing I’ve learned as CEO of AskPatty.com, it’s that marketing to women is a deceptive idea. Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day. Well, let me tell you a little secret: Marketing to women isn’t exactly the riddle of the Sphinx. ...


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More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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AskPatty Highlights Jean Jennings and Denise McCluggage for Women's History Month

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2014 8:00am

In the video below, Jean Jennings (one of the most respected women among automotive journalists) gives a video homage to Denise McCluggage (another one of the most respected women in automotive journalism, and in the racing world too). It seems a valuable and entertaining segment to share during Women’s History Month.     Who is Jean Jennings? Jean is the president and editor-in-chief of Automobile Magazine, where ...


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AskPatty Honors International Women's Day

Posted by AskPatty - Automotive Advice for Women at Mar 7th, 2014 5:45pm

International Women's Day is a global day celebrating the economic, political and social achievements of women past, present and future. The theme this year is "Inspiring Change." The theme encourages advocacy for women's advancement everywhere in every way. It calls for challenging the status quo for women's equality and vigilance inspiring positive change. In modern times, International Women's Day has been honored each year on ...


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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Women Find their Voice at a Credit Union

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2014 11:36am

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to ...


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