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NBC's KSL CHannel 5 in Utah Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 11:16pm

Liberating women from autocracy November 10th, 2006 @ 2:20pm PHILADELPHIA - "How many people have changed a tire?" instructor Lori Johnson asked the dozen women gathered in a residential Philadelphia driveway around a brand-new Volkswagen Passat.   Two tentative hands went up.   "It makes no sense to be waiting an hour for AAA to come" after getting a flat on ...


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Keeping Your Tires Inflated Saves Lives - And Gas!

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 5:02pm

by Amy Mattinat, Author of How To Buy A Great Used Car Vehicles today, with all their technical enhancements, still need four healthy hunks of round rubber on the wheels to compliment the fuel injected, computer controlled engine under the hood. Whether you have a slow leak or blowout, it is very inconvenient when a tire flattens your day. Luckily, it is easy to monitor your tires and identify potential problems before ...


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Fortune Magazine Innovation Forum Talks About Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 4:57pm

A Q&A with Yvonne DiVita on innovation In the weeks leading up to the FORTUNE Innovation Forum in New York City on November 29-30, the Business Innovation Insider is pleased to present a regular series of interviews with innovative thinkers in business and academia. Below, Yvonne DiVita, the president and founder of WME Books (a division of Windsor Media Enterprises) and a leading innovator in marketing to women online, ...


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Oprah and Friends XM Radio Network to Interview Ask Patty!

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 1:56am

Ask Patty - Automotive Advice for Women blog president Jody DeVere and BeJane and two top DIY's ladies, Eden Jarrin (formerly "Clark") and Heidi Baker that help women with their home improvement projects will be on the Oprah and Friends Radio Network with Jean Chatzky an award-winning journalist, best-selling author and motivational speaker on XM Radio Station 156 Wednesday November 16th, 2006 at 6am, 12noon and ...


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Advisory Panel

Posted by AskPatty - Automotive Advice for Women at Nov 15th, 2006 6:00pm

Denise KoethManaging EditorTire Review Magazine www.tirereview.com Kristin Brocoff Marketing & Public Relations ManagerCarMD.com www.carmd.com Lori Johnson Owner and Instructor Ladies, Start Your Engines! LadiesStartYourEngines.com Click here to meet the rest of the Ask Patty Advisory Panel


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SEMA Webinar with Jody DeVere from Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2006 12:40am

SEMA eNews, Vol. 9, No. 44 – November 9, 2006 NEXT SEMA WEBINAR: TIPS AND SECRETS TO SUCCESSFULLY MARKET TO WOMEN CONSUMERS From truck accessories to hot rod parts and even restyling products, women are purchasing a greater number of automotive specialty equipment products. Manufacturers, WDs, retailers and other SEMA members are invited to discover how simple changes in print advertising, distribution ...


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The Cars I've Known

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

by Heather Howard Way back in what now seems like dawn of time, I managed to earn enough money to buy my very own car. The chosen vehicle was 2-door “strawberry” Dodge Neon. I had fallen for car’s big round dopey head-lights. All the way to the dealership, my mother insisted that I rethink buying a Dodge. “Their trouble,” she said, as we drove down the highway in her reliable Maxima. My ...


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Women Have Radar for Brand Disconnection

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

reprinted from Learned on Woman I noticed, with great interest, a brief article on the Saturn brand's "second coming," in yesterday's (11.5.06) New York Times. Early on in the 1990s, Saturn had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking pink. The tagline back then was "A Different ...


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SEMA Ladies Step It Up!

Posted by AskPatty - Automotive Advice for Women at Nov 5th, 2006 2:26pm

Your faithful Ask Patty gals spent a few days at the Specialty Equipment Market Association (SEMA) conference this past week in Las Vegas. Instead of what we did staying in Vegas, we decided to share it with all of you motor mavens! SEMA brings together all of the companies and individuals involved in the automotive industry, including aftermarket products and original equipment manufacturers. We were busy ladies with the ...


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WomenCorp Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2006 6:49am

Love This Expert Site For Women You may or may not have noticed that I have a site for women in business called WomenCorp. But I hope you'll take notice of this big news... What I'm bursting at the seams about is that we just added a new woman automotive expert who has joined us with her "Ask Patty" column. It's taken me a year to build the site because quality was paramount, but budget was ...


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