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Oprah and Friends XM Radio Network to Interview Ask Patty!

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 1:56am

Ask Patty - Automotive Advice for Women blog president Jody DeVere and BeJane and two top DIY's ladies, Eden Jarrin (formerly "Clark") and Heidi Baker that help women with their home improvement projects will be on the Oprah and Friends Radio Network with Jean Chatzky an award-winning journalist, best-selling author and motivational speaker on XM Radio Station 156 Wednesday November 16th, 2006 at 6am, 12noon and ...


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Advisory Panel

Posted by AskPatty - Automotive Advice for Women at Nov 15th, 2006 6:00pm

Denise KoethManaging EditorTire Review Magazine www.tirereview.com Kristin Brocoff Marketing & Public Relations ManagerCarMD.com www.carmd.com Lori Johnson Owner and Instructor Ladies, Start Your Engines! LadiesStartYourEngines.com Click here to meet the rest of the Ask Patty Advisory Panel


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SEMA Webinar with Jody DeVere from Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2006 12:40am

SEMA eNews, Vol. 9, No. 44 – November 9, 2006 NEXT SEMA WEBINAR: TIPS AND SECRETS TO SUCCESSFULLY MARKET TO WOMEN CONSUMERS From truck accessories to hot rod parts and even restyling products, women are purchasing a greater number of automotive specialty equipment products. Manufacturers, WDs, retailers and other SEMA members are invited to discover how simple changes in print advertising, distribution ...


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The Cars I've Known

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

by Heather Howard Way back in what now seems like dawn of time, I managed to earn enough money to buy my very own car. The chosen vehicle was 2-door “strawberry” Dodge Neon. I had fallen for car’s big round dopey head-lights. All the way to the dealership, my mother insisted that I rethink buying a Dodge. “Their trouble,” she said, as we drove down the highway in her reliable Maxima. My ...


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Women Have Radar for Brand Disconnection

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

reprinted from Learned on Woman I noticed, with great interest, a brief article on the Saturn brand's "second coming," in yesterday's (11.5.06) New York Times. Early on in the 1990s, Saturn had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking pink. The tagline back then was "A Different ...


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SEMA Ladies Step It Up!

Posted by AskPatty - Automotive Advice for Women at Nov 5th, 2006 2:26pm

Your faithful Ask Patty gals spent a few days at the Specialty Equipment Market Association (SEMA) conference this past week in Las Vegas. Instead of what we did staying in Vegas, we decided to share it with all of you motor mavens! SEMA brings together all of the companies and individuals involved in the automotive industry, including aftermarket products and original equipment manufacturers. We were busy ladies with the ...


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WomenCorp Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2006 6:49am

Love This Expert Site For Women You may or may not have noticed that I have a site for women in business called WomenCorp. But I hope you'll take notice of this big news... What I'm bursting at the seams about is that we just added a new woman automotive expert who has joined us with her "Ask Patty" column. It's taken me a year to build the site because quality was paramount, but budget was ...


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NEW YORK TIMES Covers ASK PATTY

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2006 11:26pm

What Do Women Want? Just Ask Illustration by Matt Collins By MICKEY MEECE Published: October 29, 2006 WHAT BeJane.com is to home improvement, AskPatty.com hopes to be for women and cars. While there are just two Janes, a whole panel of expert automotive women are behind AskPatty, which gives women a blog and a Web site to post questions about all aspects of automobile transactions and ...


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Penske Toyota Proves Their Commitment to Women

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2006 5:40pm

The Penske name means a lot of things. It means speed and racing in your blood. It means competition and Indy and SCCA. It most recently means Female Friendly. In 1958, Roger Penske drove his first official race in the SCCA National at Marlboro Motor Raceway in Maryland and in 1959, Penske won his first race at the SCCA Regional at Lime Rock, CT, driving an F-Modified Porsche RS. Many great feats were to follow for the ...


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Blog Pro Automotive Thinks Ask Patty Has A Sense of Humor

Posted by AskPatty - Automotive Advice for Women at Oct 27th, 2006 3:47pm

Women’s Site AskPatty.com Has Content and a Sense of Humor In May 2006 I had the pleasure of eating lunch with Jody DeVere, President of AskPatty.com. Jody might not recall our talk at the AAISP event, but it is has stuck to my mind for the past several months because it was not your typical convention talk about how her company and my company could work together to create the next silver ...


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