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Hey, salesman: Don’t “baby” me! Consumer Digest Issue January 2017

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2017 6:00am

As the CEO of a company that champions the equitable treatment of women in the automobile-shopping realm, Jody DeVere’s work includes training automobile salespeople in regard to what’s inappropriate when a woman shops for a vehicle—new or used—at their dealership. The head of AskPatty.com has addressed members of National Automobile Dealers Association and Auto Shows of North America, among others. ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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Who Really Makes The Repair Decision? Motor Age Magazine with Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 9:00am

Who Really Makes The Repair Decision? Motor Age Magazine with Jody DeVere  


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Audi #ChangingTheGame and Breaking Gender Stereotypes

Posted by AskPatty - Automotive Advice for Women at Dec 29th, 2016 9:00am

Audi #ChangingTheGame and Breaking Gender Stereotypes It's no secret that pink is my favorite color, it has been since my childhood, when I discovered the magenta crayon in my big box of Crayolas. However, as much as I adore a nice bright fuchsia or a glossy #chromepink, I've also been known to wear glittery blue nail polish as well. I might be a girl, but I love both pink and blue Called "Let's Change the Game," Audi's recent holiday commercial ...


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#Celebrity #Cars: #AmberRose and her #ChromePink #Jeep #Wrangler

Posted by AskPatty - Automotive Advice for Women at Dec 12th, 2016 6:00am

#Celebrity #Cars: #AmberRose and her #ChromePink #Jeep #Wrangler We were out and about in California's San Fernando Valley recently, when we discovered this chrome pink Jeep Wrangler parked on Ventura Boulevard in Encino. There was no missing it, actually, thanks to its retina-searing gleam in my absolute favorite color. It didn't take much detective work to trace it to celebrity Amber Rose, affectionately known as Muva, who also happens to live nearby in a swanky south-of-the-boulevard ...


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AutoSuccess #womencrushingwork is Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 7th, 2016 6:00am

AutoSuccess #womencrushingwork is Jody DeVere, CEO of AskPatty.com. This week's AutoSuccess #womencrushingwork is Jody DeVere, CEO of AskPatty.com. Jody has contributed her thoughts and expertise on women in the automotive industry for AutoSuccess for many years. She crushes every day by staying focused on the most important goals, while being passionate and fearless. Jody is always 100% committed, is gracious and grateful and ...


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OK Go and Honda's Uni-Cub Won't Let You Down

Posted by AskPatty - Automotive Advice for Women at Nov 28th, 2016 6:00am

OK Go and Honda's Uni-Cub Won't Let You Down Have you seen this fun OK Go video in which members of the band scoot around on a Honda Uni-Cub personal mobility device surrounded by more than 2,000 Japanese schoolgirl dancers giving an incredible, synchronized umbrella performance? Titled "I Won't Let You Down," the video was filmed by an octocopter drone, and took about a month of concept, planning, and practicing, and then took four days to shoot. The video ...


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In the Driver’s Seat with the Jaguar/Land Rover Experience

Posted by AskPatty - Automotive Advice for Women at Nov 21st, 2016 6:00am

In the Driver’s Seat with the Jaguar/Land Rover Experience During September and October, I worked with Jaguar/Land Rover as a driving instructor on their consumer events. Jaguar/Land Rover visited four cities and invited many people to come experience their vehicles. What a great experience it was! Not only because I was there for three of the events but because of the great vehicles and courses that attendees were able to experience. People who came to the event were able to experience ...


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Ford Helps Honeybees in Rouge Plant Orchard

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2016 6:00am

Ford Helps Honeybees in Rouge Plant Orchard Honeybees have been on the decline in the United States for more than three decades due to colony collapse disorder, parasites, pests, pathogens, poor nutrition, and pesticides. Meanwhile, the Ford Rouge Complex in Dearborn -- in addition to employing thousands of factory workers -- is also home to 80,000 honeybees, thanks to Mary Mason and the company’s wildlife habitat strategy, which in the last 15 years has brought nature ...


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Halloween Safety for Drivers and Trick or Treaters

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2016 11:00am

Halloween Safety for Drivers and Trick or Treaters Halloween is the most dangerous night of the year for child pedestrians. Darting out into the street is one of the most common causes of pedestrian death among children. As children scurry from house to house collecting treats, it is important to take the following precautions: Visibility Decorate costumes, bags, and sacks with reflective tape and stickers. Use costumes that are light or bright enough to make children more ...


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