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Is the Auto Industry a Woman's Nation?

Posted by AskPatty - Automotive Advice for Women at Oct 29th, 2009 11:00pm

Equal pay, equal housework, and more government obligations to women workers were all on the table at Monday's Center for American Progress conference I attended on live blogger podcast through California First Lady Maria Shriver's report on women in the workforce and the launch of her A Women's Nation website at www.awomansnation.com. "For the first time in our history, half of all U.S. workers are women. Mothers are the primary ...


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What Does it Take to Be Green In the Auto Industry? Ask the LaFontaine family.

Posted by AskPatty - Automotive Advice for Women at Oct 9th, 2009 11:15pm

LaFontaine Automotive Group recently received a Gold Leadership in Energy and Environmental Design (LEED) Certification for its brand-new Buick-GMC-Cadillac dealership, becoming the only "Green" dealership in Michigan, one of only two Gold-certified sites in the country, and the premiere auto dealership facility in the United States. The LaFontaine collection of dealerships are a family business, owned and operated for more than 25 ...


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CarMD.com Corporation Marketing Manager Kristin Brocoff Gives Expert Auto Advice on Ask Patty.com

Posted by AskPatty - Automotive Advice for Women at Oct 5th, 2009 9:00pm

Kristin and the team at CarMD have a wealth of knowledge when it comes to keeping your car healthy 10.05.2009 - FOUNTAIN VALLEY, Calif. - Kristin Brocoff, marketing manager for CarMD.com Corp., has been tapped to give her expert advice as a member of the Ask Patty panel of 50 automotive expert women who hold leadership roles in the automotive industry. The panel includes a range of women, who hold various roles at automotive-related ...


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Patricia J. Roberts, formerly of GM Women's Retail Initiatives, Joins AskPatty.com as Director of Business Development

Posted by AskPatty - Automotive Advice for Women at Sep 9th, 2009 7:13pm

Patricia J. Roberts formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development and serves on automotive advisory panel of industry-expert womenThousand Oaks, CA (PRWEB) September 9, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in ...


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AskPatty.com Partners with AutoNetTV to enhance the automotive service experience for women

Posted by AskPatty - Automotive Advice for Women at Aug 19th, 2009 2:21am

Thousand Oaks, CA (PRWEB) August 18, 2009 -- AskPatty.com, Inc. announced today that they will be partnering with AutoNetTV who produces, manages and delivers reliable programming content to participating service center locations around the world, via its website, and through other distribution companies and outlets.AutoNetTV has partnered with some of the most well-respected and established media companies (such as CBS - as part of ...


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GK Tire & Auto Becomes Ponca City's First Ask Patty Certified Female Friendly Tire and Auto Service Center

Posted by AskPatty - Automotive Advice for Women at Aug 12th, 2009 2:16am

New Services Designed with the Women Consumer in Mind 08.11.2009 – GK Tire & Auto is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Ponca City, Oklahoma's first Certified Female Friendly tire retailer and service center. To achieve certified status, their personnel completed more than 12 hours of training on how to better meet the expectations of the woman consumer. "Up ...


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Honda to Offer Dog-Friendly Element Model

Posted by AskPatty - Automotive Advice for Women at Apr 29th, 2009 11:46pm

Responding to public demand, Honda demonstrated an especially dog-friendly version of its Element SUV at the recent New York Auto Show. According to the American Pet Products Manufacturers Association, Inc., more than a third of all households own at least one dog with an estimated total U.S. dog population of 74.8 million. Pet purchases and related products and services comprised an estimated total market value of more than $43 ...


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Jody Devere at Marketing 2 Women: How The Automotive Industry Can Drive More Sales With Women--And What That Means To Brands In All Categories

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2009 10:50pm

Hartford, CT - February 10, 2009-- Studies show that women are responsible for 65% of all new car purchases, yet 74% feel misunderstood by automotive makers.  "Automakers make the mistake of lumping all women into one demographic and trying to market or sell to every woman with the same message," says Jody DeVere, CEO of AskPatty.com and roundtable leader during the 5th Annual M2W(R)-The Marketing To Women Conference, April 29 ...


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DRIVERS BEWARE OF WET WEATHER - As Midpoint of Winter, Groundhog Day Can Serve as Annual Driver Safety Check

Posted by AskPatty - Automotive Advice for Women at Jan 23rd, 2009 8:27am

A report released in June 2008 concluded that nearly a quarter of all automobile accidents occur in rainy and wet weather.  According to Rain-X, accidents in wet weather may in part be attributed to the nearly 78 percent of motorists that only change their wiper blades after the blades begin to impair visibility and become a potential safety hazard. "Ninety percent of driving decisions are based on clear vision," says Jody DeVere, ...


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Tis the Season for Smart Savvy Women to Get a Great Car Deal Video Shopping on AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 1st, 2008 8:23am

AskPatty.com has partnered with driverTV.com to launch a new video car shopping experience designed specifically for smart, savvy women car buyers. Women who want a faster, easier, more powerful way to research and get a quote for a new car or truck without getting bogged down in car lingo will love this new video car shopping experience. driverTV is the leading producer and distributor of professionally produced, high-definition, ...


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