Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content. The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties. Through the partnership, Nexen expects to build its brand through educational ...
AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing. ... Read More!
Crains Tire Business Blog: Know your audience ... Read More!
If there’s one thing I’ve learned as CEO of AskPatty.com, it’s that marketing to women is a deceptive idea. Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day. Well, let me tell you a little secret: Marketing to women isn’t exactly the riddle of the Sphinx. ...
When looking at your current marketing, ask yourself this very important question: “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!
Marketing to Women (M2W), the two-day conference on the purchasing power of women, came to Chicago April 13 and 14. ... Read More!
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. ... Read More!
Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base. ... Read More!
Jody DeVere, CEO, AskPatty.com, interviewed at the 7th Annual M2W - The Marketing to Women Conference, April 13 - 14, 2011, on teaching M2W and engagement in the male-dominated automotive industry.
Jody DeVere of AskPatty.com in a featured video by Snippies talks M2W at M2W! ... Read More!