Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...
The Feminine Touch - Auto Inc ... Read More!
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It's just a fact of life in the automotive world: listening is essential! One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. ... Read More!
Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content. The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties. Through the partnership, Nexen expects to build its brand through educational ...
AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing. ... Read More!
Is Buying a Car a Battle of the Sexes? @autoremarketing ... Read More!
Crains Tire Business Blog: Know your audience ... Read More!
Where are you on the "women car-buyers” topic? Do you know the number of women who influence purchase decisions of your brand? Buy your brand? Use your brand? Are you communicating effectively with women in your sales and service departments? In your marketing and advertising? In your digital marketing and social media efforts? How does the changing face of women as consumers impact your business? Nan McCann, president of ...
Founder of AskPatty.com, Jody DeVere, returns to discuss the steps you can take to ensure loyalty with female customers at your dealership. ... Read More!