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Jody DeVere: Women are a ‘Social Network’

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2020 10:10am

February 25, 2020   Jody DeVere Jody DeVere According to a recent study by Pew Research, women participate more on many social networks, including Facebook and Instagram, than men do.  In addition, women use social media differently than men do. While men tend to use social media to build influence, women look to make connections and learn new things – making the female audience on social media a fertile ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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Meineke - Industry Spotlight: Q&A With Jody DeVere of AskPatty

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016   This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market.  As the CEO of AskPatty.com,  she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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The Feminine Touch - Auto Inc

Posted by AskPatty - Automotive Advice for Women at Apr 29th, 2016 11:41am

The Feminine Touch - Auto Inc ... Read More!


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Are Marketers Getting it Right With Women? M2W Video

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 3:52pm

Are Marketers Getting it Right With Women? M2W Video ... Read More!


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5 Tips on Communicating More Effectively with Women AutoRemarketing

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 2:27pm

It's just a fact of life in the automotive world: listening is essential!  One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. ... Read More!


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Ask Patty Partners with NEXEN - Tire Review

Posted by AskPatty - Automotive Advice for Women at Mar 12th, 2015 9:16am

Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content. The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties. Through the partnership, Nexen expects to build its brand through educational ...


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