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Jody DeVere Writes Featured Article for iMedia

Posted by AskPatty - Automotive Advice for Women at Feb 5th, 2007 3:09pm

Reaching the Underserved Female Majority AskPatty.com's president urges marketers to rethink their strategies for reaching the powerful female auto consumer market, and offers tips to gain their trust and, in turn, their business. The advent of the internet has enabled women to find the resources and information they need to take charge of their own finances and buying decisions, and give voice to their ...


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Ask Patty Is Featured in Marketing Sherpa Book

Posted by AskPatty - Automotive Advice for Women at Jan 9th, 2007 11:03pm

Note: This is a 60-page PDF. Click here to download. (3MB) Click here to get your free 2007 Wisdom PDF Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot: Email campaign segmentation tests and results Blogging, podcasting and mobile marketing tips Search marketing ...


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