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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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The Feminine Touch - Auto Inc

Posted by AskPatty - Automotive Advice for Women at Apr 29th, 2016 11:41am

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BodyShop Business - Book on Aftermarket Women Leaders to be Unveiled at AAPEX

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:23pm

A new book highlighting the success stories of some of today’s leading female aftermarket professionals will be unveiled next week at AAPEX. The book, “A Woman’s Perspective on Leading,” is an essay anthology created by Dr. John A. Passante and features essays from more than 20 pioneering women in the automotive aftermarket. Showcasing a wide range of female leaders, the book captures their diverse and ...


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New Book On Aftermarket Women Leaders - Jody DeVere AskPatty CEO Featured

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:19pm

New Book On Aftermarket Women Leaders - Jody DeVere AskPatty CEO Featured 1 of about 130   Pressroom: New Book On Aftermarket Women Leaders - Jody DeVere AskPatty CEO Featured Inbox x Jody Devere jdevere@askpatty.com> Oct 26 (4 days ago) to AskPatty.com, ...


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Are Marketers Getting it Right With Women? M2W Video

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 3:52pm

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5 Tips on Communicating More Effectively with Women AutoRemarketing

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 2:27pm

It's just a fact of life in the automotive world: listening is essential!  One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. ... Read More!


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Ask Patty Partners with NEXEN - Tire Review

Posted by AskPatty - Automotive Advice for Women at Mar 12th, 2015 9:16am

Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content. The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties. Through the partnership, Nexen expects to build its brand through educational ...


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Ask Patty Partners with Nexen Tire America to Win with Women in 2015

Posted by AskPatty - Automotive Advice for Women at Mar 12th, 2015 8:34am

AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing. ... Read More!


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Is Buying a Car a Battle of the Sexes?

Posted by AskPatty - Automotive Advice for Women at Dec 17th, 2014 11:51am

Is Buying a Car a Battle of the Sexes? @autoremarketing ... Read More!


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Crains Tire Business Blog: Know your audience

Posted by AskPatty - Automotive Advice for Women at Dec 10th, 2014 12:10pm

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