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Chevrolet Launches New Advertising During Olympics

Posted by AskPatty - Automotive Advice for Women at Aug 8th, 2008 3:27pm

Keep your eyes peeled for new Chevrolet advertising that will debut during Friday's Opening Ceremonies of the Olympic Games. The ads will highlight Malibu and the rest of Chevy's fuel-efficient lineup, Silverado as America's Best Truck, and the all-new Traverse crossover. Chevrolet will be the dominant automobile brand during the Olympics telecast and the new, creative ads convey their messages with ...


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2008 Chevy Malibu Makes the Grade

Posted by AskPatty - Automotive Advice for Women at Jun 25th, 2008 6:56pm

When Chevrolet set out to redesign the Malibu, the automaker established a huge goal for the languishing vehicle: According to General Motors Vehicle Line Executive Dave Whittaker, "we were challenged to raise the bar on ourselves and create a world-class car that could rival the imports." This was an enormous goal, especially considering that many of the buyers Chevrolet was seeking to woo haden't stepped ...


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Day Three NAIAS - Diversity Driven By Design in Detroit

Posted by AskPatty - Automotive Advice for Women at Jan 18th, 2008 2:23pm

GM held a very interesting panel of designers and media all with multicultural backgrounds and perspectives on how their backgrounds influence new vehicle designs and are they reflective of the preferences of the urban , LGBT, minority and female car buyers. These are segments auto makers can no longer afford to ignore with their tremendous buying power in the ever changing and fiercely competitive landscape they are all ...


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NAIAS 2008 Day One Show Coverage Live From Detroit

Posted by AskPatty - Automotive Advice for Women at Jan 15th, 2008 5:41pm

Reporting live from Detroit and NAIAS on all the new unveiling and happenings here at the auto show. Much talk and excitement over the many new choices in environmentally friendly vehicles, wild design concept cars and elegant new designs. The Chevrolet Malibu is the 2008 North American Car of the Year, and the Mazda CX-9 is the 2008 North American Truck of the Year. The winners were announced ...


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2008 Urban Wheel Finalists Announced

Posted by AskPatty - Automotive Advice for Women at Jan 11th, 2008 5:52pm

An independent panel of automotive journalists has cast its votes for the finalists of the 2008 Wheel Awards, which will be held January 15, 2008, at the Fox Theatre in Detroit, in conjunction with Press Preview Week of the North American International Auto Show. Celebrities Rosie Perez and Kevin Frazier will co-host, leading a star-studded cast of famous presenters to honor automotive manufacturers, executives, ...


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The Chevy Malibu Advertising Campaign WHO Can't Ignore?

Posted by AskPatty - Automotive Advice for Women at Oct 17th, 2007 8:25pm

When the all-new 2008 Chevrolet Malibu begins rolling into dealer showrooms on November 1, Chevy is betting that Americans will be aware that the company is back in the car business with a serious competitor in the midsize segment. Or so says a press release announcing its massive advertising and promotional campaign that kicks off October 17. This integrated marketing push -- the latest in Chevrolet's ...


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Chevrolet Malibu World Premiere

Posted by AskPatty - Automotive Advice for Women at Jan 9th, 2007 6:29pm

The Chevy Malibu was released today and it looks great. It is a direct competitor to the Camry and once again, the interior is impeccable and rich looking. When people originally saw this vehicle, most of them assumed it was a much more expensive vehicle... but it MSRPs at around 20k. It also has a five-star crash rating and a sunroof that rivals a convertible. This vehicle is for the younger couple who wants to drive a nice ...


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