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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!
Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am
For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...
Save with Speedy - VIOC Oil Change Coupons for AskPatty Readers
Posted by AskPatty - Automotive Advice for Women at Nov 20th, 2017 8:00amWhat makes Valvoline Instant Oil Change service centers different from all the rest? When you’re in a hurry, we’re always ready to take care of your car or truck on the spot. And, for most of our services, you can stay in your vehicle while our skilled technicians complete the work; we can have you back on the road in about 15 minutes or less when you come in for one of our full-service drive-thru oil changes. The ...
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Northwood University Dealer Education Award NADA 2017 - Eve Knudtsen Knudtsen Chevrolet Interview
Posted by AskPatty - Automotive Advice for Women at Jan 26th, 2017 5:00am
Congratulations to Eve Knudtsen recipient of the 2017 Northwood University Dealer Education Award during the Northwood University Dealer Education Awards Breakfast Saturday, January 28, 2017 during NADA.
We interviewed Eve Knudtsen who is the president of Knudtsen Chevrolet Co. in Post Falls, Idaho, to learn more about her path to success She is the third generation to own and operate the dealership her grandfather started in ...
3 Facts About the Female Car Buyer - The Branch Creative
Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00amAutomakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...
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Why Pirelli has gone "white glove" and you should too
Posted by AskPatty - Automotive Advice for Women at Aug 3rd, 2016 10:05amWhy Pirelli has gone "white glove" and you should too ... Read More!
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Make your shop more attractive to female customers
Posted by AskPatty - Automotive Advice for Women at Jun 11th, 2016 7:53amMake your shop more attractive to female customers ... Read More!
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Women Clients – Are You Overlooking Them?
Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2016 4:24pmWomen Clients – Are You Overlooking Them? AskPatty.com Inc offers training for businesses and on how to successfully attract and retain female auto owners and become a Certified Female Friendly business. So far there are around 50 AskyPatty.com Certified Female Friendly collision repair shops across the US. ... Read More!
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2015 Top Shop Finalist: Mountain View Tire & Auto Service
Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2016 4:22pmThe entire team has received training from AskPatty.com regarding how to communicate and better serve the unique needs of female customers. Employees also are taught to “speak with assertions and positive declarations, and to make and keep promises – a technique called ‘The – Language of Commitment’ that Dan Molloy, of Molloy LLC, taught our staff many years ago,” Chris adds. ... Read More!
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Cherie Watters President AskPatty.com and Dealership Consulting
Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:36pmCherie Watters, President of our Dealer Division wants to Talk Consulting with you! Our new dealership consulting services are designed specifically to help you improve results with women.About Cherie WattersCherie is a big believer in honesty and integrity and I share those same values with my staff and business contacts and colleagues, as well as anyone that I encounter personally. Her philosophy is: If you make ...
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Many More Automotive Businesses Get Ask Patty Certified Female Friendly Nationwide
Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:33pmA number of automotive retailers across the US and Canada have announced in February that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® ...
