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Women in Majority as Car Buyers, But Not as Dealership Employees - Ward's Dealer Business

Posted by AskPatty - Automotive Advice for Women at Sep 20th, 2016 9:00am

Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...


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Lisa Copeland's Exclusive Interview with Jody DeVere: Building Great Culture

Posted by AskPatty - Automotive Advice for Women at Jun 11th, 2016 7:36am

Jody is a dear friend of mine and has created an amazing culture at AskPatty.com. I am thrilled to be able to share her knowledge on what it takes to craft world-class culture in today’s business world. While she works specifically in automotive, I believe whole-heartedly that her lessons can apply to any industry. As I say time and again, we’re not in the car business—we’re in the people business. ... Read More!


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