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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Women in Majority as Car Buyers, But Not as Dealership Employees - Ward's Dealer Business

Posted by AskPatty - Automotive Advice for Women at Sep 20th, 2016 9:00am

Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...


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Rumor Mill: Apple and Volkswagen Team up to Produce the iCar

Posted by AskPatty - Automotive Advice for Women at Sep 12th, 2007 4:56pm

According to Macrumors.com and cnnmoney.com, German magazine Capital (Google translation ) is reporting that Apple and Volkswagen are in an early stages of planning for an "iCar" that would incorporate techie products by the producer of the beloved iPod personal music player into in future versions of Volkswagen's compact cars. According to a quote from Volkswagen spokesman Hans-Gerd Bode in an article at ...


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