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SEMA Show 2008 Highlights from AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Nov 13th, 2008 12:25am

Last week, I spent time at the SEMA Show. Founded in 1963, the Specialty Equipment Market Association is a lobbying group and professional organization made-up of some 7,000 companies worldwide, which manufacture performance and appearance products for a near-$40 billion automotive aftermarket: consumers wanting to personalize their cars and trucks.Their annual exhibition in Las Vegas draws about 100,000 participants from around the ...


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Jody DeVere featured at J.D. Power Roundtable Recap: Getting Reach on the Internet, Marketing to Women

Posted by AskPatty - Automotive Advice for Women at Oct 24th, 2008 9:27pm

Marketing to Women Panelists: Melanie Kovach, Automart.com; Jodi DeVere, AskPatty.com; Erica Sietsman, Mile One; Adam Wiener, driverTV Read more about the panel at J.D. Power.com   What Marketing to Women means    * Somewhere safe for women to shop.    * It means there are enough female shoppers out there for us to target.   Strategies used to focus on women    * There is a ...


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J.D. Power and Associates Writes About Ask Patty

Posted by AskPatty - Automotive Advice for Women at Dec 15th, 2006 10:16pm

  Welcome to the December issue of the Online Automotive Review-Dealer Edition, a no-cost, no obligation publication sent to automotive dealers from J.D. Power and Associates. Starting with this issue, the publication will be released bi-monthly This ...


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Auto Remarketing Features Ask Patty As Female Car Buyer Expert

Posted by AskPatty - Automotive Advice for Women at Dec 6th, 2006 12:52am

Attention Dealers: Change the Voice in Your Head By Derrick Daye, Managing Partner, The Blake Project December 05, 2006 ROCHESTER, N.Y. — If you are close to the auto-dealer space in any way, you are most likely hearing complaints from dealers and staff that sales are down. For dealers who dare to have vision and heart, sales can increase higher than imagined. Here are 10 ideas. Change the Voice in Your ...


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