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Women-Focused Advertising -- Where is It? At Dealer Communications

Posted by AskPatty - Automotive Advice for Women at Aug 25th, 2010 7:04pm

As dealers and manufactures think about advertising and marketing, do they consider that women are the target?  I honestly don’t think so.  Every commercial for a dealership seems to be shouting about a sale or event.  This does not catch a woman’s attention -- I can assure you of that.  Digital ads show pictures of cars with lease or APR points.  This too, does not work for women.  ...


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Announcing the Summer Blogging Series; a great lineup of articles from industry experts geared to increase the profits of your aftermarket company.

Posted by AskPatty - Automotive Advice for Women at Jul 8th, 2010 4:32pm

More than 20 auto industry marketing experts share their best practices for growing sales, especially in the internet era. You’ll learn tricks for boosting sales online, getting higher search rankings, growing counter sales, how to boost margins, best practices for selling to women and much, much more. It’s ideal for any type company in the auto industry, with special attention paid towards aftermarket companies. ...


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Hesser Hyundai Becomes an AskPatty.com Certified Female Friendly® Dealer in Janesville, Wisconsin

Posted by AskPatty - Automotive Advice for Women at Apr 20th, 2010 9:47pm

  At Hesser Hyundai, they strive to provide a convenient way to research and find a vehicle that's right for  customers, and knowing that the majority of female customers use the Internet, they have expanded  services and reach out online.  http://www.pitchengine.com/askpattycom/hesser-hyundai-becomes-an-askpattycom-certified-female-friendly-dealer-in-janesville-wisconsin/58990/  


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Tire Reviews and Buying Tires

Posted by AskPatty - Automotive Advice for Women at Apr 13th, 2010 9:00pm

American tire consumers can easily shop low prices when buying tires and auto care services. The Internet is a great place for consumers to get tire coupons, oil change coupons and automotive part rebates http://www.alltimeinfo.com/Art/4151/50/Tire-Reviews-and-Buying-Tires.html


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AskPatty.com and Black Book Online Partner with RocketCity (RCAU) to Host Innovative eCommerce Seminar.

Posted by AskPatty - Automotive Advice for Women at Jul 17th, 2007 10:46pm

ORLANDO, Fla.--(BUSINESS WIRE)--Rocket City Automotive Group, Inc. (Pink Sheets:RCAU) and CompleteAuto are pleased to announce that they are hosting a training seminar and product showcase in conjunction with automotive service providers AskPatty.com and Black Book Online. The unique seminar and showcase will allow dealerships to learn more about the innovative strategies and technologies that RocketCity and its ...


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AutoTrader Partners with MSN Autos and Features AskPatty.com Partnership

Posted by AskPatty - Automotive Advice for Women at Jun 25th, 2007 9:17pm

June 25, 2007 09:42 AM Eastern Daylight Time AutoTrader.com Announces Exclusive Classifieds Relationship with MSN Autos Online Leaders Combine Forces to Maximize Audience and Automotive Listings Inventory for Consumers and Dealers ATLANTA--(BUSINESS WIRE)--AutoTrader.com, the ultimate automotive marketplace, today announced a new strategic relationship with MSN Autos that makes ...


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Kicking the Tires Virtually: Buying Tires Online

Posted by AskPatty - Automotive Advice for Women at Jun 14th, 2007 10:21pm

By Lori Robertson, SCCA Solo National Champion Internet shopping is a wondrous thing – compare prices, click and buy, day or night, and get your order dropped right on your doorstep. But what about tires? As with most online purchases today, the majority of shoppers are women. And when they shop for tires, nearly all of them go into an actual store to ask employees for recommendations, comparing a range of ...


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Associated Content Writes About Ask Patty

Posted by AskPatty - Automotive Advice for Women at May 8th, 2007 2:47pm

Online Websites for Women Researching Cars To Buy Before buying a car, people spend a lot of time doing research on the Internet. Would it surprise you to know that more than half those people are women? While there are plenty of websites that are consumer friendly, whether a man or a woman, there are those that are may be of particular interest to women. Here are a few online websites that women might be interested in ...


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Ask Patty Appears in Orange County Register

Posted by AskPatty - Automotive Advice for Women at May 3rd, 2007 3:48pm

Women in the driver's seat Online car sales growing in popularity. By LOIS EVEZICH STAFF WRITER   LAGUNA NIGUEL Darwin Bicknell, Internet director for South Coast Toyota in Costa Mesa, believes that women buying cars should get the same respect that men do. He trains his team to avoid questions like, "Where's your husband," or "We'll wait until your husband ...


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Auto Extra Features Ask Patty Articles

Posted by AskPatty - Automotive Advice for Women at Feb 26th, 2007 5:38pm

Have a Great Car Buying Experience: 8 Great Tips for Women Car Buyers     According to industry statistics, women buy more than half of all cars, and influence more than 85 percent of all vehicle purchases. As a woman, you already know that many of the household purchase decisions are in your hands, either by deciding or helping a loved one to decide. Despite this, typically, ...


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