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2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2013 1:45am

This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry.   ... Read More!


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Dealer Marketing Magazine - Women of Color Are Women of Economic Influence

Posted by AskPatty - Automotive Advice for Women at Feb 3rd, 2011 8:27pm

Included in the overall statistics about women is a massive economic powerhouse which is “Women of Color”. This group in total represents about 35.2 percent of all women. ... Read More!


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CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE

Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pm

No Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...


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Women's Influence in the Marketplace

Posted by AskPatty - Automotive Advice for Women at May 26th, 2010 4:59pm

Women Have the Buying Power, So Who's Selling to Them? ... Read More!


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Ask Patty and Jody DeVere Featured in Forbes Woman

Posted by AskPatty - Automotive Advice for Women at May 24th, 2010 5:00pm

Women buy 52% of all new cars and influence more than 85% of car sales. So why aren't the car dealerships paying attention? http://www.forbes.com/2010/05/18/women-auto-industry-influence-forbes-woman-leadership-car-dealers.html


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AskPatty.com's Jody DeVere featured in Influence a book by Maddy Dychtwald

Posted by AskPatty - Automotive Advice for Women at Apr 1st, 2010 7:43pm

  Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010) author Maddy Dychtwald  


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AskPatty Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’

Posted by AskPatty - Automotive Advice for Women at Nov 25th, 2007 5:12am

Saturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...


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Ask Patty featured at Biz941

Posted by AskPatty - Automotive Advice for Women at Oct 22nd, 2007 7:14pm

A Sarasota company finally recognizes that women drive the car-buying market, says Bob Andelman. Research shows that women influence buying decisions on more than 85 percent of all new car purchases. So why do the dealerships selling the cars treat their biggest market with such disrespect? Sarasota's Peter Martin realized the power of the female buyer his first day on the job at a Ford dealership in Columbus, Ohio, two ...


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Rocky Mountain News Features Ask Patty Female Friendly Dealers Daniels Chevy and Burt Automotive

Posted by AskPatty - Automotive Advice for Women at Aug 7th, 2007 10:34pm

Site aimed at putting women in driver's seat AskPatty certifies car dealers as 'female-friendly' By Rachel Brand, Special to the Rocky August 3, 2007 For women, it's side and corner air bags. For men, it's zero to 60 in seven seconds. Women, who influence up to 85 percent of car-buying decisions, bring a gender-specific shopping list to the auto showroom. But because ...


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Ask Patty Featured in The New Influencers

Posted by AskPatty - Automotive Advice for Women at Apr 24th, 2007 6:58am

Ask Patty is featured in Paul Gillin's book, The New Influencers.   Small Business Bloggers     Web Link      AskPatty Informational website on everything automotive targeted specifically at ...


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