Post About "Influenc" Page 1 of 2
2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter
Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2013 1:45amThis year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry. ... Read More!
Dealer Marketing Magazine - Women of Color Are Women of Economic Influence
Posted by AskPatty - Automotive Advice for Women at Feb 3rd, 2011 8:27pmIncluded in the overall statistics about women is a massive economic powerhouse which is “Women of Color”. This group in total represents about 35.2 percent of all women. ... Read More!
Continue Reading "Dealer Marketing Magazine - Women of Color Are Women of Economic Influence" »
CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE
Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pmNo Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...
Women's Influence in the Marketplace
Posted by AskPatty - Automotive Advice for Women at May 26th, 2010 4:59pmWomen Have the Buying Power, So Who's Selling to Them? ... Read More!
Continue Reading "Women's Influence in the Marketplace" »
Ask Patty and Jody DeVere Featured in Forbes Woman
Posted by AskPatty - Automotive Advice for Women at May 24th, 2010 5:00pmWomen buy 52% of all new cars and influence more than 85% of car sales. So why aren't the car dealerships paying attention? http://www.forbes.com/2010/05/18/women-auto-industry-influence-forbes-woman-leadership-car-dealers.html
Continue Reading "Ask Patty and Jody DeVere Featured in Forbes Woman" »
AskPatty.com's Jody DeVere featured in Influence a book by Maddy Dychtwald
Posted by AskPatty - Automotive Advice for Women at Apr 1st, 2010 7:43pmInfluence: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010) author Maddy Dychtwald
Continue Reading "AskPatty.com's Jody DeVere featured in Influence a book by Maddy Dychtwald" »
AskPatty Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’
Posted by AskPatty - Automotive Advice for Women at Nov 25th, 2007 5:12amSaturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...
Ask Patty featured at Biz941
Posted by AskPatty - Automotive Advice for Women at Oct 22nd, 2007 7:14pmA Sarasota company finally recognizes that women drive the car-buying market, says Bob Andelman. Research shows that women influence buying decisions on more than 85 percent of all new car purchases. So why do the dealerships selling the cars treat their biggest market with such disrespect? Sarasota's Peter Martin realized the power of the female buyer his first day on the job at a Ford dealership in Columbus, Ohio, two ...
Continue Reading "Ask Patty featured at Biz941" »
Complete Auto and AskPatty.com
Posted by AskPatty - Automotive Advice for Women at Aug 13th, 2007 5:15pma
Continue Reading "Complete Auto and AskPatty.com" »
Rocky Mountain News Features Ask Patty Female Friendly Dealers Daniels Chevy and Burt Automotive
Posted by AskPatty - Automotive Advice for Women at Aug 7th, 2007 10:34pmSite aimed at putting women in driver's seat AskPatty certifies car dealers as 'female-friendly' By Rachel Brand, Special to the Rocky August 3, 2007 For women, it's side and corner air bags. For men, it's zero to 60 in seven seconds. Women, who influence up to 85 percent of car-buying decisions, bring a gender-specific shopping list to the auto showroom. But because ...
