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Marketing to Women Article Hits the Nail on the Head: Auto Dealers Just Don't Get It

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:30pm

We’ve all been there, us gals. We walk into a dealership and start looking around at the cars or trucks and we get approached by the salesperson. Let the pandering begin! I remember when I first started taking my Acura RSX in for service. My husband was with me and they spoke directly to him. Because why would I won that car? It has a manual transmission after all. I stopped taking my husband with me. I also ...


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AskPatty Hits the Northwood Northwood University International Auto Show

Posted by AskPatty - Automotive Advice for Women at Oct 5th, 2007 10:36pm

Auto show panelist: Women taking bigger role in automobile industry Midlander Maggie Nestrick knew just what to do when an old-school auto salesman talked down to her once while she shopped for a car. "I walked out, didn't give them my business," she said. Jody DeVere, president of a website called AskPatty.com and the Women's Automotive Association International, has made it her business to see to it this kind ...


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