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Audi #ChangingTheGame and Breaking Gender Stereotypes

Posted by AskPatty - Automotive Advice for Women at Dec 29th, 2016 9:00am

Audi #ChangingTheGame and Breaking Gender Stereotypes It's no secret that pink is my favorite color, it has been since my childhood, when I discovered the magenta crayon in my big box of Crayolas. However, as much as I adore a nice bright fuchsia or a glossy #chromepink, I've also been known to wear glittery blue nail polish as well. I might be a girl, but I love both pink and blue Called "Let's Change the Game," Audi's recent holiday commercial ...


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Perspective: Changing Attitudes of Women Working in the Auto Biz

Posted by AskPatty - Automotive Advice for Women at Jul 30th, 2008 2:09am

Men and women often have preconceived notions of what is women's work. Women breaking into the automotive industry, a traditionally male-dominated field, may face many challenges. This Newsweek article covers some of the darker aspects of challenges women faced while working in the automotive industry, "More Than A Tune-Up, Tough Going In A Fight Against Sexual Harassment". My whole life has been kind of ...


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Rocky Mountain News Features Ask Patty Female Friendly Dealers Daniels Chevy and Burt Automotive

Posted by AskPatty - Automotive Advice for Women at Aug 7th, 2007 10:34pm

Site aimed at putting women in driver's seat AskPatty certifies car dealers as 'female-friendly' By Rachel Brand, Special to the Rocky August 3, 2007 For women, it's side and corner air bags. For men, it's zero to 60 in seven seconds. Women, who influence up to 85 percent of car-buying decisions, bring a gender-specific shopping list to the auto showroom. But because ...


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Ask Patty Dealer Smith South Plains Featured on CBS News Radio 1420 KJDL

Posted by AskPatty - Automotive Advice for Women at Mar 8th, 2007 4:46pm

Car Dealership Vs. Sexism By: James Clark A local car dealership operated by a woman seeks to end the gender gap in buying a car! If only there were something like “Dear Abby” for women who need to buy a car. Now there is. The Smith South Plains dealerships in Slaton and Levelland now offer a service called “Ask Patty.” The service was officially announced Monday. Darryl Hunn is both a sales ...


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Society of American Florists Features Ask Patty!

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2007 8:59pm

Auto Sellers Court Women   When it comes to selling, the language you use is important -- and it's not gender neutral. At least, that's the theory of a few entrepreneurs who started a Web site, www.askpatty.com, to "help improve the communication between female customers and auto sellers," according to a recent story in the Chicago Tribune. The site gives women information about ...


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Auto Remarketing Features Ask Patty As Female Car Buyer Expert

Posted by AskPatty - Automotive Advice for Women at Dec 6th, 2006 12:52am

Attention Dealers: Change the Voice in Your Head By Derrick Daye, Managing Partner, The Blake Project December 05, 2006 ROCHESTER, N.Y. — If you are close to the auto-dealer space in any way, you are most likely hearing complaints from dealers and staff that sales are down. For dealers who dare to have vision and heart, sales can increase higher than imagined. Here are 10 ideas. Change the Voice in Your ...


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