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Dori Eppstein: What it means to be ‘Female Friendly’ in today’s quickly changing world

Posted by AskPatty - Automotive Advice for Women at Nov 20th, 2020 10:00am

Dori Eppstein: What it means to be ‘Female-Friendly’ in today’s quickly changing world Featured in  AutoInc. November 10, 2020     By Dori Eppstein, GM of Sales & Marketing, AskPatty.com To say that times have changed is an understatement. Not only are we currently dealing with the fallout from a pandemic that is yet to go away, but it has also forever changed the world in which we ...


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Jody DeVere: True North – What’s Your Declination?

Posted by AskPatty - Automotive Advice for Women at Sep 24th, 2020 10:00am

Jody DeVere: True North – What’s Your Declination? September 24, 2020    AutoInc.     “North on a map is easy to find (it’s at the top). In most locations in the real world, though, magnetic north (where your needle points) and true north differ by a few degrees: That difference is known as ‘declination.’ “In the continental U.S., declinations vary from 20 ...


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Should Females Consider Auto Related Careers? with Jody DeVere, CEO, AskPatty.com, Inc.

Posted by AskPatty - Automotive Advice for Women at Apr 9th, 2020 12:00pm

Car Addict Garage https://youtu.be/eZiIDmHGiAw Should females consider automotive, collision repair or other related careers? In this video, Jody DeVere, CEO of Askpatty.com is going to discuss this with us. Jody is a huge advocate for females pursuing automotive-related careers. She also helps with training to repair shops to become female friendly certified. You can learn more about Jody ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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Remarkable Results Radio - Jody DeVere – Biases In The Automotive Industry Toward Women

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women 09/03/2018 Listen Here Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive ...


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Meineke - Industry Spotlight: Q&A With Jody DeVere of AskPatty

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016   This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market.  As the CEO of AskPatty.com,  she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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CBT Automotive Network: Attract, Hire and Retain Women Employees by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00pm

January 30, 2018 “The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more likely to think the workplace is equitable; women see a workplace that is less fair and offers less support. Men think their companies are doing a pretty good job supporting diversity; ...


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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am

What Can Auto Businesses Do to Communicate More Effectively with Women?  Step One: Get Certified! For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...


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