Why Pirelli has gone "white glove" and you should too ... Read More!
Women Clients – Are You Overlooking Them? AskPatty.com Inc offers training for businesses and on how to successfully attract and retain female auto owners and become a Certified Female Friendly business. So far there are around 50 AskyPatty.com Certified Female Friendly collision repair shops across the US. ... Read More!
A number of automotive retailers across the US and Canada have announced in February that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® ...
Yorba Linda Auto increases shop size and makes staff changes to help business grow ... Read More!
Benefits of Female-Friendly Certification It’ll take more than flattery from your best bodyman to make women feel welcome. A female-friendly certification and smart communication make the difference. ... Read More!
It’s just a fact of life in the automotive world: listening is essential! One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. Too often, when a woman visits a car dealer, tire dealer, service center or other automotive retail location, she is interrupted, talked over, or simply not being heard. Well, I’m here to tell everyone in the auto world ...
"Men have to stop being the problem and try to become part of the solution in business and in the community," said Elman. "I concentrate on making a positive difference by trying to do the right thing." ... Read More!
5 Ways to Make Your Shop More Female Friendly ... Read More!
Where are you on the "women car-buyers” topic? Do you know the number of women who influence purchase decisions of your brand? Buy your brand? Use your brand? Are you communicating effectively with women in your sales and service departments? In your marketing and advertising? In your digital marketing and social media efforts? How does the changing face of women as consumers impact your business? Nan McCann, president of ...
Founder of AskPatty.com, Jody DeVere, returns to discuss the steps you can take to ensure loyalty with female customers at your dealership. ... Read More!