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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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Is it GMs Facebook ads or the content that failing to connect with women?-momentum

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2012 12:00pm

 I’ve spoken to Jody Devere in the past, an expert in women and automotive marketing, who shared that until automotive companies fix the dealership experience, they will continue to have a disconnect with women.  ... Read More!


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AskPatty.com Partners with AutoNetTV to enhance the automotive service experience for women

Posted by AskPatty - Automotive Advice for Women at Aug 19th, 2009 2:21am

Thousand Oaks, CA (PRWEB) August 18, 2009 -- AskPatty.com, Inc. announced today that they will be partnering with AutoNetTV who produces, manages and delivers reliable programming content to participating service center locations around the world, via its website, and through other distribution companies and outlets.AutoNetTV has partnered with some of the most well-respected and established media companies (such as CBS - as part of ...


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Goodyear Sponsors 'Just for Women' Car Care Clinics Sept. 11, 17th

Posted by AskPatty - Automotive Advice for Women at Sep 11th, 2008 8:00am

According to recent statistics from the Automotive Aftermarket Industry Association, women influence 80 percent of all automotive related purchase decisions; Statistics from The National Institute for Automotive Service Excellence say women make up more than 65 percent of customers who take their vehicle to a repair shop. Yet many women find that same automotive-related retail experience to be a high-anxiety, confusing, and unclear ...


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Top 10 Gifts for Car-Loving Ladies

Posted by AskPatty - Automotive Advice for Women at Dec 18th, 2007 1:00pm

It doesn't matter whether she is your wife, mother, or daughter; sister, cousin, or aunt. Are you looking for a way to indulge that special car-loving woman in your life? How about pampering her car -- or pampering HER while she's in her car? Consider accommodating her wildest driving fantasies with this collection of fun and luxurious gift ideas sure to drive her wild with holiday happiness. Play Footsies ...


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AskPatty featured in CampfireNYC Case Study: ‘Pontiac’s Motorati in Second Life’

Posted by AskPatty - Automotive Advice for Women at Nov 19th, 2007 5:00am

Pontiac has engaged consumers in a series of innovative experiences, including Pontiac's Motorati Island, built around a "Power to the People" strategy. We've been extremely sensitive to the Second Life culture. Our insight was there was little "second-generation" experiences in Second Life -- ongoing entertainment experience provided by brands. We created car culture in Second Life with virtual ...


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Ask Patty Featured by BlogHer07 Bloggers!

Posted by AskPatty - Automotive Advice for Women at Aug 1st, 2007 6:51pm

Women Who Blog: BlogHer 2007 is a Hit Well I made it back from Chicago where I attended BlogHer 2007 which was my first blogging conference experience and one that happened to be about 80% all women. This was the third annual BlogHer Conference, which was their biggest to date with about 750 attendees who took over the Navy Pier in downtown Chicago on Friday and Saturday. "A World of Difference" was the theme ...


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Ellen Degeneres Post Gets Press in the News and Blogs

Posted by AskPatty - Automotive Advice for Women at Jun 1st, 2007 5:07pm

BlogHer - Ellen Degeneres Gets Ripped off by a Car Dealer posted Thu 31 May 2007, 4:46 pm By Jody DeVere -- ... Ellen Degeneres talked about her recent car buying experience where she bought TWO cars, one for herself and one for a friend. She jokes about how great her experience was, as far as the actual purchase, and how she was so happy with her sales person that she even contemplated offering up her ...


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JustAnotherJen Blogs on Ask Patty

Posted by AskPatty - Automotive Advice for Women at May 4th, 2007 3:03pm

Friday, May 04, 2007 AskPatty.com!! I have had a few experiences with buying cars. Only once was it even close to ok, and that was because my hubby was with me. Most women know that mechanics and the dealers at dealerships treat us like we know nothing. And even if we DO know nothing, that is not a good enough reason to try to snow someone. AskPatty.com is a GREAT website that allows women to get ...


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Liberal Common Sense Blogs on Ask Patty

Posted by AskPatty - Automotive Advice for Women at Apr 6th, 2007 11:37pm

Female Friendly Car Dealerships... I read about this with a great deal of interest not just because I am a woman but because I have daughters and friends who know less about cars than I do and they have had some pretty bad experiences when shopping for cars. AskPatty.com was designed to create a positive experience for female car buyers and not create a situation where they felt it necessary to bring a male friend with ...


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