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Women in Majority as Car Buyers, But Not as Dealership Employees - Ward's Dealer Business

Posted by AskPatty - Automotive Advice for Women at Sep 20th, 2016 9:00am

Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...


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