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Fortune Magazine Innovation Forum Talks About Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2006 4:57pm

A Q&A with Yvonne DiVita on innovation In the weeks leading up to the FORTUNE Innovation Forum in New York City on November 29-30, the Business Innovation Insider is pleased to present a regular series of interviews with innovative thinkers in business and academia. Below, Yvonne DiVita, the president and founder of WME Books (a division of Windsor Media Enterprises) and a leading innovator in marketing to women online, ...


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The Cars I've Known

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

by Heather Howard Way back in what now seems like dawn of time, I managed to earn enough money to buy my very own car. The chosen vehicle was 2-door “strawberry” Dodge Neon. I had fallen for car’s big round dopey head-lights. All the way to the dealership, my mother insisted that I rethink buying a Dodge. “Their trouble,” she said, as we drove down the highway in her reliable Maxima. My ...


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Women Have Radar for Brand Disconnection

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 7:06pm

reprinted from Learned on Woman I noticed, with great interest, a brief article on the Saturn brand's "second coming," in yesterday's (11.5.06) New York Times. Early on in the 1990s, Saturn had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking pink. The tagline back then was "A Different ...


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Ask Patty Supports the Motorsports: Living Life in Motion

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2006 4:06am

During her recent trip to SEMA in Vegas, Jody DeVere, President of AskPatty.com, Inc. met with the committee of the Motorsports: Life in Motion program to strengthen Ask Patty's support of the United Spinal Association. Jody joined the committee due to her passion for motorsports and in support of her son who suffered a spinal cord injury due to a car accident in 2005. Devera Lynn Director of Marketing and ...


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WomenCorp Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2006 6:49am

Love This Expert Site For Women You may or may not have noticed that I have a site for women in business called WomenCorp. But I hope you'll take notice of this big news... What I'm bursting at the seams about is that we just added a new woman automotive expert who has joined us with her "Ask Patty" column. It's taken me a year to build the site because quality was paramount, but budget was ...


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NEW YORK TIMES Covers ASK PATTY

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2006 11:26pm

What Do Women Want? Just Ask Illustration by Matt Collins By MICKEY MEECE Published: October 29, 2006 WHAT BeJane.com is to home improvement, AskPatty.com hopes to be for women and cars. While there are just two Janes, a whole panel of expert automotive women are behind AskPatty, which gives women a blog and a Web site to post questions about all aspects of automobile transactions and ...


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Penske Toyota Proves Their Commitment to Women

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2006 5:40pm

The Penske name means a lot of things. It means speed and racing in your blood. It means competition and Indy and SCCA. It most recently means Female Friendly. In 1958, Roger Penske drove his first official race in the SCCA National at Marlboro Motor Raceway in Maryland and in 1959, Penske won his first race at the SCCA Regional at Lime Rock, CT, driving an F-Modified Porsche RS. Many great feats were to follow for the ...


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Portable Seatbelts For Children

Posted by AskPatty - Automotive Advice for Women at Oct 27th, 2006 9:39pm

by Breanne Boyle I love telling anecdotes in my Ask Patty posts. I hope you don’t mind reading about the randomness of my life and how it relates to automotive post fodder. So let me get into it again. I remember taking the bus to school every day from about age 7 to age 13. By the time I was 13 it was a bit degrading, but heck, it gave me time to read. I had the nickname “bookworm” for years after ...


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Blog Pro Automotive Thinks Ask Patty Has A Sense of Humor

Posted by AskPatty - Automotive Advice for Women at Oct 27th, 2006 3:47pm

Women’s Site AskPatty.com Has Content and a Sense of Humor In May 2006 I had the pleasure of eating lunch with Jody DeVere, President of AskPatty.com. Jody might not recall our talk at the AAISP event, but it is has stuck to my mind for the past several months because it was not your typical convention talk about how her company and my company could work together to create the next silver ...


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Ask Patty is on Squidoo!

Posted by AskPatty - Automotive Advice for Women at Oct 24th, 2006 11:56pm

  The Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. ...


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