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IAB SmartBrief Features Ask Patty on site

Posted by AskPatty - Automotive Advice for Women at Feb 15th, 2007 12:20am

Web site helps auto dealers communicate with women buyers AskPatty.com trains the male dominated industry of auto dealers in communicating with women, who are estimated to influence more than 80% of car and truck purchases. The site also educates women on all car issues, and certifies dealerships as female-friendly when they pass a course concerning communication with women. Chicago Tribune (free registration) ...


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NRF Smart Brief Showcases Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 24th, 2007 7:00pm

See original posting here.


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Montgomery Advertiser Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 2nd, 2007 8:51pm

  Auto instructor on mission to empower women By Akweli Parker The Philadelphia Inquirer PHILADELPHIA -- "How many people have changed a tire?" instructor Lori Johnson asked the dozen women gathered in a residential Philadelphia driveway around a brand-new Volkswagen Passat. Two tentative hands went up. "It makes no sense to be waiting an hour for AAA to come" after ...


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Automotive Digest Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Nov 22nd, 2006 12:58am

Male Dominated Auto Biz vs Female Customers Situation: • Women represent half of all new car buyers, wield increasing economic clout • Now command respect from automakers, car dealers, service departments • Vehicle's safety is top priority for women • Performance, styling have higher priority for men • Some male wrench turners condescend to, sometimes exploit female ...


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