When women have bad customer service experiences, 80 percent say they will not go back to that store, even if it was just one bad encounter. And 94 percent say they will tell other people about the bad experience. Women expect “Nordstrom-quality” service everywhere they shop, but they rarely find it. ... Read More!
Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers. ... Read More!
I’ve spoken to Jody Devere in the past, an expert in women and automotive marketing, who shared that until automotive companies fix the dealership experience, they will continue to have a disconnect with women. ... Read More!
Attention all women in the market to buy a car: employees of the Tom Bush Family of Dealerships are going through the certification process for the AskPatty.com Certified Female Friendly Program. Read more: Female-friendly car dealers? It's coming! | Jacksonville Business Journal ... Read More!
JACKSONVILLE, Fla. -- A Jacksonville car dealership is making sure women are comfortable while buying a new car. Tom Bush car dealers are having their salesmen take classes on how to be more female friendly. ... Read More!
Terminology like soothing, feelings, compassion, empathy, unity and family may not be typical words used in a car dealership, especially the service area. Yet according to three women who are service directors in dealerships around the country, these words describe both their management styles and approach to customer service. ... Read More!
Jody DeVere has lead a one woman crusade to help educate and create female friendly automotive dealerships. ... Read More!
Social Media draws women to Female-Friendly Dealership in Houston, TX ... Read More!
But car dealerships do a terrible job communicating with women. Seventy-four percent of women say they feel misunderstood by car marketers.http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100521/women-auto-industry-100521/20100521?s_name=Autos
Studies show that American women spend $200 billion a year at car dealerships and account for 54 per cent of purchases. http://trueslant.com/caitlinkelly/2010/04/07/curves-power-speed-and-stamina-ooooh-car-lust/