I’ve spoken to Jody Devere in the past, an expert in women and automotive marketing, who shared that until automotive companies fix the dealership experience, they will continue to have a disconnect with women. ... Read More!
Attention all women in the market to buy a car: employees of the Tom Bush Family of Dealerships are going through the certification process for the AskPatty.com Certified Female Friendly Program. Read more: Female-friendly car dealers? It's coming! | Jacksonville Business Journal ... Read More!
JACKSONVILLE, Fla. -- A Jacksonville car dealership is making sure women are comfortable while buying a new car. Tom Bush car dealers are having their salesmen take classes on how to be more female friendly. ... Read More!
Terminology like soothing, feelings, compassion, empathy, unity and family may not be typical words used in a car dealership, especially the service area. Yet according to three women who are service directors in dealerships around the country, these words describe both their management styles and approach to customer service. ... Read More!
Jody DeVere has lead a one woman crusade to help educate and create female friendly automotive dealerships. ... Read More!
Social Media draws women to Female-Friendly Dealership in Houston, TX ... Read More!
But car dealerships do a terrible job communicating with women. Seventy-four percent of women say they feel misunderstood by car marketers.http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100521/women-auto-industry-100521/20100521?s_name=Autos
Studies show that American women spend $200 billion a year at car dealerships and account for 54 per cent of purchases. http://trueslant.com/caitlinkelly/2010/04/07/curves-power-speed-and-stamina-ooooh-car-lust/
AskPatty.com Certified Female Friendly online interactive training design and functionality are another industry first for Tire Dealers and Automotive Service and Repair Centers Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer ...
I’ve so far purchased two cars in my lifetime – my 2005 Acura RSX as my daily driver, and my husband’s 2007 Mazda3s. The two buying experiences were vastly different. My Acura was purchased at the dealership that could get the right price and color for me at the time. I wasn’t picky at the time about customer service – I wanted that electric blue color, and only this one particular ...