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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am

What Can Auto Businesses Do to Communicate More Effectively with Women?  Step One: Get Certified! For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...


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Save with Speedy - VIOC Oil Change Coupons for AskPatty Readers

Posted by AskPatty - Automotive Advice for Women at Nov 20th, 2017 8:00am

What makes Valvoline Instant Oil Change service centers different from all the rest? When you’re in a hurry, we’re always ready to take care of your car or truck on the spot. And, for most of our services, you can stay in your vehicle while our skilled technicians complete the work; we can have you back on the road in about 15 minutes or less when you come in for one of our full-service drive-thru oil changes. The ...


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Certified Female Friendly Community Tire Pros of Phoenix, AZ Launches High Mile Club

Posted by AskPatty - Automotive Advice for Women at Jun 7th, 2013 1:13am

PHOENIX, Ariz. (June 1, 2013)— High mileage drivers face high-mileage hurdles where auto repairs and maintenance can stretch the wallets of even the most money-conscious individuals. Until now, there are little choices for those who may face thousands in repair bills. Worse, some may put off critical repairs making their cars a hazard to them and others on the road. According to research firm R.L. Polk, which tracks vehicle sales ...


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Tips on Effectively Serving Female Customer

Posted by AskPatty - Automotive Advice for Women at Nov 26th, 2010 6:41pm

Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision. ... Read More!


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AskPatty.com, Inc. featured on Collision Hub

Posted by AskPatty - Automotive Advice for Women at Jul 27th, 2010 6:25pm

Go the Extra Mile and Ensure Loyalty with Women Customers ... Read More!


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Featured Article in After Market Club

Posted by AskPatty - Automotive Advice for Women at Jul 13th, 2010 3:57pm

Great tips on how to increase customer loyalty by better meeting the needs of female shoppers. Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service. ... Read More!


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NADA University Adds Seminars to West Coast, Releases Webinar Schedule - AskPatty.com, Effective Communication with Women Customers Featured

Posted by AskPatty - Automotive Advice for Women at Jul 8th, 2010 4:00pm

June – Advanced Online Thinking for Dealership Leaders: Mastering Social Media, speaker: Jared Hamilton, DrivingSales.com July – Win/Win Sales and Negotiation, speaker: Gil Weiss, Gil Weiss & Associates August – Hours per RO versus Hours Sold: Which Yields the Greatest Profit?, speaker: Robert Atwood, NADA Academy Instructor September – Understanding Frozen Capital Through Your DMS Summary, ...


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Lone Star Chevrolet on a Mission to Cater to Women Car Buyers

Posted by AskPatty - Automotive Advice for Women at Jun 9th, 2010 6:13pm

“If Lone Star Chevy can satisfy its female customers -- whose standards of excellence are extremely high -- Lone Star will naturally be satisfying all its customers.” ... Read More!


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Women are Watching the Social Web

Posted by AskPatty - Automotive Advice for Women at May 1st, 2010 9:00pm

  How are you reaching women, the vast majority of car, tire and service customers?  http://newsletter.dealer.com/e_article001720424.cfm?x=b11,0,w  


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