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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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CBT Automotive Network: Attract, Hire and Retain Women Employees by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00pm

January 30, 2018 “The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more likely to think the workplace is equitable; women see a workplace that is less fair and offers less support. Men think their companies are doing a pretty good job supporting diversity; ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Better Culture = More Women #DD21

Posted by AskPatty - Automotive Advice for Women at Aug 3rd, 2016 10:02am

http://www.digitaldealer.com/better-culture-women/ ... Read More!


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Lisa Copeland's Exclusive Interview with Jody DeVere: Building Great Culture

Posted by AskPatty - Automotive Advice for Women at Jun 11th, 2016 7:36am

Jody is a dear friend of mine and has created an amazing culture at AskPatty.com. I am thrilled to be able to share her knowledge on what it takes to craft world-class culture in today’s business world. While she works specifically in automotive, I believe whole-heartedly that her lessons can apply to any industry. As I say time and again, we’re not in the car business—we’re in the people business. ... Read More!


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Create a Culture to Win with Women panel discussion Track: NADA Employee Recruiting, Hiring and Retention

Posted by AskPatty - Automotive Advice for Women at Feb 19th, 2016 3:15pm

We are pleased to announce that Craig Lockerd Joni Stuker Cherie Watters and Lisa Copeland  have been selected to speak during the 2016 NADA ATD Annual Convention at the Las Vegas Convention Center, March 31-April 3, 2016! This is quite an honor and we are all very excited! Hope to see you there so that you can attend our Create a Culture to Win with Women panel discussion Track: NADA Employee Recruiting, Hiring and Retention ...


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Campfire Media's Case Study on Second Life: Pontiac's Motorati Island & AskPatty

Posted by AskPatty - Automotive Advice for Women at Dec 14th, 2007 5:15am

Pontiac’s Motorati in Second Life- Case Study Pontiac has engaged consumers in a series of innovative experiences, including Pontiac’s Motorati Island, built around a “Power to the People” strategy. We’ve been extremely sensitive to the Second Life culture. Our insight was there was little “second-generation” experiences in Second Life — ongoing entertainment ...


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