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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE

Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pm

No Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...


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