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Shifting Gears to Manage Change During COVID-19

Posted by AskPatty - Automotive Advice for Women at Apr 27th, 2020 10:00am

Shifting Gears to Manage Change During COVID-19 By  Jody DeVere - April 23, 2020   Yes, business must continue, but it may have to do so in many new ways. Being open to creative solutions from peers, suppliers and vendors can be valuable right now. Change is hard, especially under duress. I reached out to some automotive industry thought leaders for some insights on creative approaches you may want to ...


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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:19am

A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...


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More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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AskPatty.com's Jody DeVere Appointed to to Conference Leadership Committee for M2W 2013

Posted by AskPatty - Automotive Advice for Women at Apr 2nd, 2013 1:00am

Jody DeVere, CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, today announced that in addition to her company's ongoing support and participation in the Marketing to Women (M2W) conference, that she will also be participating in the Conference Leadership Committee at this year's conference.  Of the honor of being appointed, she said, “The M2W ...


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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Checkered Flag Motor Car Corporation Launches Female Friendly Dealer Website

Posted by AskPatty - Automotive Advice for Women at Feb 3rd, 2008 10:55pm

An Online Car Purchasing Experience Designed Exclusively For Women Sarasota, FL- Virginia Beach, VA - February 5, 2008 - Checkered Flag Motor Car Corporation announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Toyota, Scion, Honda, Hyundai, BMW, Volkswagen, ...


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