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Smart Fem Digital - Jody DeVere: The Automotive Lady You Can Trust

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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Hey, salesman: Don’t “baby” me! Consumer Digest Issue January 2017

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2017 6:00am

As the CEO of a company that champions the equitable treatment of women in the automobile-shopping realm, Jody DeVere’s work includes training automobile salespeople in regard to what’s inappropriate when a woman shops for a vehicle—new or used—at their dealership. The head of AskPatty.com has addressed members of National Automobile Dealers Association and Auto Shows of North America, among others. ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:19am

A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...


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More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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Ladies Can Get Helpful Tips Each Week With Car Care Maintenance Mondays

Posted by AskPatty - Automotive Advice for Women at Mar 21st, 2014 10:15am

The Car Care Council is making it easier to be Car Care aware with helpful Maintenance Monday tips. This Instagram-based campaign will help drivers by sharing short visual clips each week on car care. And there’s no better way to spring into good habits than with these weekly reminders offering drivers basic maintenance tips that can go a long way toward improving the safety and dependability of your vehicle. With its ...


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AskPatty.com's Jody DeVere Appointed to to Conference Leadership Committee for M2W 2013

Posted by AskPatty - Automotive Advice for Women at Apr 2nd, 2013 1:00am

Jody DeVere, CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, today announced that in addition to her company's ongoing support and participation in the Marketing to Women (M2W) conference, that she will also be participating in the Conference Leadership Committee at this year's conference.  Of the honor of being appointed, she said, “The M2W ...


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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