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Hey, salesman: Don’t “baby” me! Consumer Digest Issue January 2017

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2017 6:00am

As the CEO of a company that champions the equitable treatment of women in the automobile-shopping realm, Jody DeVere’s work includes training automobile salespeople in regard to what’s inappropriate when a woman shops for a vehicle—new or used—at their dealership. The head of AskPatty.com has addressed members of National Automobile Dealers Association and Auto Shows of North America, among others. ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:19am

A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...


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More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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Ladies Can Get Helpful Tips Each Week With Car Care Maintenance Mondays

Posted by AskPatty - Automotive Advice for Women at Mar 21st, 2014 10:15am

The Car Care Council is making it easier to be Car Care aware with helpful Maintenance Monday tips. This Instagram-based campaign will help drivers by sharing short visual clips each week on car care. And there’s no better way to spring into good habits than with these weekly reminders offering drivers basic maintenance tips that can go a long way toward improving the safety and dependability of your vehicle. With its ...


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AskPatty.com's Jody DeVere Appointed to to Conference Leadership Committee for M2W 2013

Posted by AskPatty - Automotive Advice for Women at Apr 2nd, 2013 1:00am

Jody DeVere, CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, today announced that in addition to her company's ongoing support and participation in the Marketing to Women (M2W) conference, that she will also be participating in the Conference Leadership Committee at this year's conference.  Of the honor of being appointed, she said, “The M2W ...


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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Put the brakes on costly car maintenance - Daily Herald

Posted by AskPatty - Automotive Advice for Women at Jun 6th, 2011 7:24pm

How much have you spent on car maintenance in the last year?  The average household is in for about $700 a year after all is said and done, according to Consumer Reports. ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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The Female Canadian Consumer Insight and AskPatty.Com

Posted by AskPatty - Automotive Advice for Women at May 2nd, 2010 4:00am

Recently AskPatty.com expanded into Canada and so, as the Director of Business Development for AskPatty.com, I have been interacting with many of the businesses in that country.  Having worked in Canada for many years, I am very familiar with the Canadians and with the Country. However, given the social and economic changes that women have experienced in the United States over the past decade, I thought it would be ...


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