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Heads-up on Hypermiling

Posted by AskPatty - Automotive Advice for Women at Mar 25th, 2008 10:19pm

Have you heard of "Hypermiling"? Hypermiling is a method of driving your car in a manner that maximizes mileage, and it can be done in any vehicle regardless of whether it has a hybrid or traditional gasoline powerplant. Hypermiling has become a popular technique among drivers worldwide, especially as concerns over increasing gas prices and environmental issues heighten. Wikipedia says the term ...


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From Dreaming to Driving

Posted by AskPatty - Automotive Advice for Women at Mar 21st, 2008 3:40pm

So, all your life you've dreamed of being a racecar driver, and now you think it's time to get behind the wheel. But where do you start? Well, unless your name is Earnhardt, Unser, or Andretti, you're going to need to roll up your sleeves, do your homework as well as some serious planning before you'll be ready to take on Daytona, Indy, or the World Rally Championship. If you're really serious about ...


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Zig Ziglar Partners with AskPatty.com to Help Auto Dealers Build Relationships with Women

Posted by AskPatty - Automotive Advice for Women at Mar 20th, 2008 6:20pm

SARASOTA, FL (March 18, 2008) – Zig Ziglar, recognized as the leading motivational speaker in the U.S., has endorsed, and will partner, with AskPatty.com, Inc., the premier automotive advice web site for women. He will contribute a “Ziglar Virtual Training” sales training component and “Strategies for Success” Motivational Training for dealers enrolled in the Certified Female Friendly training program. ...


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Daniels Chevyland Launches Female Friendly Dealer Website

Posted by AskPatty - Automotive Advice for Women at Mar 19th, 2008 11:31pm

Press Contact: Elizabeth Daniels Dealer Principal Daniels Chevyland(719) 632-5591 elizabeth@danielschevrolet.com Daniels Chevyland Launches Female Friendly Dealer Website An Online Car Purchasing Experience Designed Exclusively For Women (Colorado Springs, CO) March 19, 2008 – Daniels Chevyland announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer ...


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Ten Ways Ford Is Changing In-Car Communications With Sync Technology

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:34pm

Staying connected is a way of life now. Recent research from the Consumer Electronics Association shows there are more than 200 million mobile phones in the U.S. Ford Motor Company research also indicates customers want to stay connected to their digital media players: More than 70 percent of new car buyers are looking for the ability to use digital media players in their new vehicles. Sync, developed in ...


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My Son Learns to Drive ...Again!

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:33pm

My son is taking driver's training lessons right now. This would not be anything exciting for most mother's however, my son is thirty-five, got his driver's license when he was 16, had a car accident in 2005 which resulted in paraplegia and is learning to drive again with hand controls! I am so excited, worried and proud of his desire to get right back into life and have his freedom back and participate ...


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Growing The 85 Percent Niche -- Women and Women of Color

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:32pm

"What," you may ask, "is the 85% Niche?" And, "What does it have to do with the automotive market?" Well, the answer to that is twofold: The 85% Niche stands for the power that women represent as consumers in the automotive industry. Yes, women influence the purchase decision of up to 85% of all new car and truck sales in this country and buy over 44% of all new vehicles! That's ...


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Goodyear's Diversity Program

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:31pm

During the Speedweeks, Goodyear introduced its new Racing and Diversity program in conjunction with NASCAR. “Goodyear is proud to offer deserving high school students a unique opportunity to experience first-hand the wide variety of career opportunities available through the sport of NASCAR,” said Kris Kienzl, NASCAR Marketing Manager at Goodyear. “Thanks to our longstanding, uninterrupted ...


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Marketing to Women Article Hits the Nail on the Head: Auto Dealers Just Don't Get It

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:30pm

We’ve all been there, us gals. We walk into a dealership and start looking around at the cars or trucks and we get approached by the salesperson. Let the pandering begin! I remember when I first started taking my Acura RSX in for service. My husband was with me and they spoke directly to him. Because why would I won that car? It has a manual transmission after all. I stopped taking my husband with me. I also ...


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Cars and Curses

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:29pm

My BFF recently purchased a beautiful new 2008 Honda Pilot. She made her purchase with a lot of thought, carefully researching more than a dozen cars in her price range and segment. This was the car she ultimately fell in love with, and brought home to show off to her friends amid much Ooohing and Aaahing, as we all admired its fancy new features and that wonderful new-car smell - and wonderfully absent of any stains or ...


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